Alexander Horst's Linkedin Analytics

With over 6 years in Digital Marketing and Marketing Operations, I am a reliable and knowledgeable Marketing professional. I've gained significant international experience by working in an EMEIA role since graduation. This has given me a unique perspective on diverse cultures and business practices. My open mindedness, flexibility and drive for results have been essential in solving complex problems with many teams and stakeholders involved. I was driving central campaign rollouts and tool implementation projects with the additional responsibility of guiding and facilitating community engagement between local teams. I've achieved notable business impact by developing a tailor-made Marketing Automation Tool, implementing it in nine Market Regions which each saw various benefits such as productivity gains, more alignment between Marketing & Sales and a transparent Lead Management process. I’ve also build and activated various Digital Marketing assets including landing pages, promotional emails, blog posts and ad creatives across common Digital Marketing channels (website, search, social, industry media). In the past years, I’ve got skilled in a wide range of tools and I am always excited to continue learning as the MarTech landscape evolves. • CRM: MS Dynamics • Marketing Automation: MS Dynamics, HubSpot, Zapier • CMS: AEM, Episerver • Social Media: Falcon/Brandwatch • Analytics: Google Analytics, Matomo, PowerBI, Databox • SEO: Google Search Console, Ubersuggest • Adobe Creative Cloud: Photoshop, Premiere Pro, After Effects • Generative AI: ChatGPT, Midjourney, Adobe Firefly and more niche tools • Product Management: DevOps, JIRA, Confluence • Webinars: Livestorm