Alexander Oxford's Linkedin Analytics

Over the last ten years, I've spent my career as a business enthusiast specialising in marketing. My diverse career across various industries, business models, company sizes and geographies, gives me a unique insight into how marketing should operate and integrate to drive growth and ROI. My approach to marketing centres around the philosophy that "Marketing is the function of a business model that engages in everything the market touches to explore, create and deliver value through the use of science and art for the benefit of consumers, the business and society." For this reason, my approach to marketing is about building frameworks for integrated marketing that enhance cross-functional collaboration and support an organisation and its people. Utilising data can empower individuals to explore, develop and implement new ideas and communicate them confidently in a creative environment to affect change. In my experience, this approach has consistently enabled teams to grow while delivering integrated, multi-channel strategies that accelerate growth and yield measurable results. For more information on my career to date, please look at my projects section.