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In the ever changing software technology space and the B2B SaaS field, Alexander is definitely a well known commercial leader and with more than 15+ years of experience in B2B sales, he also held various commercial key positions at global AdTech, MarTech and CPaaS players from start-ups, scale-ups to unicorns. Alexander has held several key positions and commercial business development roles at global SaaS companies with $100M+ ARR that either exited or merged and achieved unicorn status. He was part of the Mailjet/Mailgun/Pathwire team that was sold for $1.9B+ to Sinch He previously worked as RVP strategic accounts & partnerships, VP Benelux & Nordics, and VP Sales EMEA for SaaS companies such as Mailgun, Mailjet, Pathwire, MMD Smart, Getresponse and Strossle/Azerion. He is one of the Co-Founders and CCO/COO of Authic Labs. Authic Labs is VC backed software technology company that offers a B2B SaaS solution in the form of a no-code API-centric web3 loyalty & activation platform that boosts revenue, community, customer engagement, retention, activation, CLTV and is ideal for brands to create community and launch next-generation loyalty campaigns within minutes. Basically Authic is an omni-channel platform that merges web2 and web3 communication and offers additional CDP capabilities for data and advertising solutions. Authic Labs is backed by leading VC funds such as Rockstart, Angelwise, and Graduate Entrepreneur Fund. Also, Authic Labs is partnered and integrated with several industry leaders such as Google, Apple, Polygon, Ethereum, Solana, Havas Media, MoonPay, Stripe, Google Pay, Apple Pay, Visa, Crossmint & Rarible. Additionally it offers a CRM, data analytics and insights based on A.I and web3 technology and offers a DAM (digital asset management solution, next of being a Customer data platform (CDP) so brands can easily create and store assets and receive all first party data of the users and holders. Authic also offers a unique solution for cookie-less advertising with its first party data AdTech solution. Authic Labs helps businesses, brands, agencies, marketeers to reward their community, fans, engage with customers, and build community through the creation and the option to sell digital collectibles, memorabilia, and memberships cards Authic Labs also provides next-gen phygital e-commerce solutions combined with a DPP ( Digital product passport) that will be mandatory from 2024 for all products in the EU. These solution, combined with loyalty tech, boost customer engagement, CLTV, reduces CAC and increases retention and loyalty.
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