FURTHER

SVP of Pricing Optimization 
Development of innovative data-driven software that maximizes revenue by giving you the tools to proactively price, position and promote your community.  
Pricing & Competitive Analysis Product Development
Outreach and Sales Generation
Collaborate with Development Teams (DevOps) to Execute Go-To Market Strategies
Client Support and Training
Client/Product Research utilizing the Jobs to be Done framework

SVP of Pricing Optimization (Pricing Assistant Founder)

Arcis Golf

Responsibilities: 
- Lead Membership, Event and Tournament Sales Directors
- Sales Coaching and Development
- Sales System Optimization
- Assist Sales Structure Redesign

Vice President of Sales

CompIntelPro (Sold to Further in 2022- Pricing Assistant)

CompIntelPro maximizes revenue by giving you the tools to proactively price, position and promote your community within their individual local market.
We help to automate and centralize your competitive intelligence from archaic unreliable spreadsheets to dynamic, accurate and actionable intelligence. Now part of FURTHER

Founder 

MorningStar Senior Living

Regional Vice President of Sales

Kisco Senior Living

Senior Living Executive Consultants

Senior Living is challenged with declining occupancy, revenue and margin. These challenges are compounded by over-saturated markets and the inability to differentiate and strategically compete market by market. Many senior living sales & marketing strategies are limited due to the amount of time and effort that is needed to create individual detailed strategic local competition-based strategy and pricing.

Senior Consultant

Elmcroft Senior Living

Regional Director of Sales & Marketing-California, Arizona, New Mexico

Brookdale

2015 Sr. Regional Director of Sales of the Year for Brookdale CCRC Division
Increased Sales YOY by 25%
Increase Region's Average Daily Census from 82.5% to 87.6%
Increased SNF ADC Census YOY
Increased Professional Referral Move-ins by 650%
Increased SNF to AL referrals by 40%
Increased Non-Medical Referral Move-ins by 35%
Increased Visit to Move-in %  by  18 %
Increased Inquiry to Visit % by 11.3%
Increased Inquiry to Move-in by 31.3%

Senior Regional Sales & Marketing Director CCRC Division

Five Star Quality Care

Increased Move-ins by 20%
Developed PATH Model to collaborate with physicians, hospitals, and payers to reduce preventable readmissions. 
Developed Online Review Strategy 
Aided in Development of Web Site & Digital Strategy
Assisted with Scottsdale Health Partners ACO /Five Star Partnership

Regional Sales & Marketing Director

Brookdale Senior Living

Oversee and directs the sales efforts for multiple communities and products
Management and development of sales and marketing teams.
Oversees sees use of marketing budget dollars to create efficiencies in media
Assists in interviewing,hiring, training and coaching of all marketing staff within region
Monitors marketing and sales performance expectations
Conducts quality assurance calls on all selling marketing staff including business development calls and analyzes competitor data for community staff
Partners with Training and Development to actively participate in sales training activities
Oversees business development activities

Regional Sales & Marketing Manager

Business Development for West Valley and Scottsdale Communities
Skilled Nursing Admissions experience
      -Driving medicare referrals
      -Marketing to hospital case managers and hospitalists.
      -Coordinating insurance authorizations upon admissions
      -adhering to state and facilities regulations
Increased occupancy from 70% to 93% at Paradise Valley Community
Increased occupancy from 80% to 95.7% at Sun City West Community
          64 move-ins in 9 months at a 52 unit memory care  community (private pay)
         Doubled average move-ins in the first 6 months
         Developed strategic partnerships to increase referrals
         Public relations strategy improved community reputation.
         Planned marketing events which increased referrals

West Division Sales Specialist

I am a seasoned sales and marketing leader with over 20 years of experience in the senior living industry. I have a passion for developing and supporting innovative data-driven software that maximizes revenue by giving communities the tools to proactively price, position, and promote their services.

As the SVP of Pricing Optimization at FURTHER, I lead the development and implementation of the Pricing Assistant, a cutting-edge technology that automates and centralizes competitive intelligence and dynamic pricing for senior living communities. I also collaborate with development teams, outreach and sales, client support and training, and product research to ensure the best outcomes for our clients and partners. My mission is to empower communities with omni-channel digital prospect engagement solutions and actionable insights that help them go further than ever before.

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