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For nearly a decade, I’ve been building and scaling high-performing sales teams while coaching individual contributors to reach their full potential. I didn’t come from a traditional sales background. I started as an introverted warehouse worker and unexpectedly landed in a B2C cold-calling role. At first, I hated it. But I quickly realized sales wasn’t about being loud or pushy, it was about strategy, psychology, and execution. That mindset took me from: → SDR → AE → Team Lead → Head of Sales EU → Head of Global Sales Excellence (4 promotions at the same company) → Leading the worst-performing team to #1 in the company within 6 months → Cutting onboarding ramp time by 80% (5 months → 5 weeks) → Coaching and mentoring over 400+ sales professionals → Driving SaaS revenue growth from $200k ARR to $20M ARR → Changed entire sales process from transactional to mid-market / large. As a VP of Sales today, my mission is simple: To develop salespeople and leaders who can deliver consistent results, and avoid the mistakes and wasted years I went through early on. I share proven sales frameworks and leadership insights to help SaaS companies scale faster and individuals hit peak performance. (Get them for free below) If you’re serious about growing as a sales person or leader, hit follow.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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