Alexander Valyukh's Linkedin Analytics

I make people want brands and products. I help brands imagine, create and manage their total brand experience by defining added value, meaning and connection between companies and their customers. I create and implement impactful marketing communication strategies that ensure companies’ long-term growth. For this, I combine data driven decisions with break-through creative ideas and engaging executions in multi-channel marketing campaigns. Business Growth - Developing marketing and communication solutions that drive businesses and raise revenue in multiple industries, B2C, B2B segments - Helping local and top global brands increase awareness, market share, sales via delivering business oriented marketing communication strategies and campaigns Brand & Product Marketing - Analyzing market trends, products, competition, consumer personas to find growth opportunities - Developing product/brand value propositions through deep understanding of business needs, pain points, and goals of potential customers - Building brand models and positioning to connect with specific target groups - Creating unique, differentiated, consistent brand experience: visual identity, brand messaging, marketing assets across all touchpoints Integrated Marketing Campaigns - Identifying communication objectives, target audiences, and messaging across different channels and platforms - Communication strategies and integrated marketing campaigns across all media touch points: TV, OOH, press, digital, websites, PR, events, video, social media, display media, SEA, emails, case studies, product demos, content, communication design - Communication campaigns for brand awareness, products and services, promotion offers, demand generation, user acquisition, performance marketing, influencer marketing, go-to-market activities Creative & Content Marketing - Owning campaigns’ creative and production process: goal setting, briefing, ideation, selection, asset production - Leading creative direction and brand storytelling across multiple formats and multi-media channels - Employing compelling ideas for impactful and provocative creative campaigns that make brands and products outstanding and desirable Leadership - Developing and maintaining relationships and collaboration with C-level stakeholders - Leading, managing and mentoring cross-functional marketing teams, 50+ experts (brand, marketing, PR, digital, creative, production) - Setting and controlling internal business processes in the promo, creative, content department (project flow, decision-making, work load, performance)