Alex Wilkinson ☀️ 😎 🏖's Linkedin Analytics

An experienced travel ecommerce professional throughout the UK and Europe. Developing market-leading ecommerce strategies and responsible for the profitable running and growth of websites and teams consisting of front/ back end developers and designers, content developers, focusing on integration of the new eCommerce CMS platform through the company's systems.   Also concentrating on the technical side of the platform, particularly SEO and UX, PPC, Amazon shopping, display and affiliate networks.   Key Responsibilities:   • Driving sales across all areas of the business including the web store, retail store portfolio, commercial and trade divisions by true omnichannel, customer centric marketing • Optimising the customer journey by monitoring and acting on key metrics such as traffic, conversion and abandonment rates, average order value etc • Constantly improving product content to increases conversion rates • Driving constant improvement and innovation in web shop customer experience • Coordinating with product and offline marketing teams to support business strategy and ensure a consistent cross-channel experience   A retail ecommerce background, with demonstrable results in website management and driving online sales with extensive knowledge of digital marketing and a strong understanding of the customer journey.   Management and budget experience. Google Analytics, MI, KPI Management. 20+ years Digital Marketing/ Web eCommerce and Content management/ development experience. Management of small to large content, graphic, development, fulfillment and acquisition teams. Significant Web management, Digital Marketing and Web Content management experience across a variety of Web disciplines. OMNI channel management and development. Email marketing and development via Dotmailer, Pure360, Mailchimp. Social Media management and development. Delivering to budget, result focused and driven. Commercially astute. Establishing Digital Strategies. Strong project management, communication, writing skills and attention to detail.