No Best Practices

Founder

Tapestry

Director, Marketing Capabilities & Technology

Tibi

Senior Director of Ecommerce

Director of Digital Marketing & Operations

Strategy MBA Intern

Donald J Pliner

Operations, business intelligence, project management, digital marketing, CRM, merchandising

eCommerce Manager

Viacom

Digital Strategy, Social Media Marketing, Digital Advertising, CRM, SEO

Digital Marketing Manager

Moksha Fine Wovens

Ecommerce and Digital Marketing Coordinator

ONE Jeanswear Group

Associate Designer

Last week I unsubscribed from at least 10 newsletters that had been piling up in my inbox. So why am I launching ANOTHER newsletter?

Because most DTC growth advice doesn't work for fashion brands. And most fashion content focuses on industry trends or studies the moves of the biggest players. It isn't actionable.

I'm launching yet another newsletter into your overcrowded inbox because no one else is delivering tactical advice specifically for fashion brands. 

If you work in the industry, you know that it really is different from selling supplements, beauty, and other consumer products. 

I've been in this industry for more than a decade, working at brands ranging in size from startups to global household names. Along the way, I've learned a lot about what is and is not worth your time as a fashion brand.

Over the past few weeks, I've been sharing examples of DTC "best practices" that don't work for fashion brands. Maybe you've tested some of these tactics and experienced it yourself.

If you want to read about what you SHOULD test, subscribe to my newsletter via the link below. The first issue goes out next Tuesday, 5/14.

Alexandra Greifeld

dtcfashiondecoded.com • 1 min read

Most DTC “best practices” don’t work for fashion brands. But this free newsletter is full of actionable DTC growth tips, written just for fashion brands like yours.

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