Truax Marketing Solutions

Business Development Manager

Eventors.com 

Events made Easy! Creating Memories for any size event!

Senior Events Marketing Manager

LutherOne

-Designed/Planned event marketing for sales team for large conventions including Transform, SHRM, HRTech
-Developed in depth rollout for GTM US launch 
-Copywriting content, podcast production, marketing calendars and large scale reach for new product bundles

RENT-A-CHRISTMAS

-Expanded Brand from NYC to a national presence 
-Achieved exceptional outcomes in concept, coordination, control,
culmination, and closeout phases, securing repeat business.
-Arranged Zoom presentations for prospective clients based on an
agreed-upon budget, securing over 95% of clients
-Utilized social media and website development, driving sales during covid
over 30% YOY
-Orchestrated 12 major events annually, managing a budget exceeding
$2M to small local music workshops
-Directed 8+ types of events, including experiential marketing, sets, and
red carpet premiers and parties
-Forged strong partnerships with event suppliers, including hotels,
catering companies, and audio engineers, saving 20% plus on service
expenses

Director of Experiential Marketing Events

Made the magic of Christmas simple- We design, deliver, setup and take down your decorations so you can just enjoy the season

Co-Founder

Roaming Hunger

-Drove Revenue 300% from YOY for event catering activations. 
-Developed Partnerships with over 30 new vendors for Corporate Events, including private events, corporate dinners, and brand activations, ensuring alignment with client visions and broader marketing objectives.
- Integrated event strategies into the overall marketing plan, collaborating with social and PR teams on media outreach and influencer engagement, enhancing brand visibility and market positioning.
-Managed event logistics across multiple locations, including site selection, design, and flow, ensuring smooth execution and high attendee satisfaction.
-Developed and implemented standard procedures for event planning and execution, training staff to ensure adherence and consistency in event quality and brand messaging.

Director of Business Development

NBCUniversal

-Lead the strategic planning, execution, and on-site management of events, including corporate meetings, trade shows, sponsorships, and customer-facing experiences.
-Develop and implement event strategies that align with corporate goals and marketing objectives.
-Manage all event logistics, including budgeting, vendor coordination, venue selection, branding, and attendee engagement.
-Create repeatable processes, templates, and best practices to scale and optimize event programs globally.
-Partner with cross-functional teams to align events with broader marketing campaigns and initiatives.
-Establish and monitor key performance indicators (KPIs) to measure the success of events, analyze data, and adjust strategies to improve outcomes.
-Infuse creativity into event concepts, bringing innovative ideas to elevate our brand.
-Ensure that all events are executed flawlessly, meeting deadlines and exceeding quality expectations.
-Manage vendor relationships, negotiate contracts, and oversee deliverables.
-Stay current on trends in experiential marketing and event planning, incorporating industry best practices.

Director of Experiential Events 

-Launched 10 new fItness brands for US
-Worked with Talent Agents to secure events, deals and expansion of their brand
-Full Cycle experiential fitness event execution

Senior Event Marketing Manager

Fame &  Philanthropy

-Lead marketing efforts for 2014 Oscar Awards After Party 
-Drove ticket sales through media and experiential events 
-Assisted with Global Charity Awards 
-Full cycle planning, set up and post-show efforts

Event Marketing Specialist

-Achieved exceptional outcomes in concept, coordination, control, culmination, and closeout phases, securing repeat business.
-Arranged Zoom presentations for prospective clients based on an agreed-upon budget, securing over 95% of clients
-Utilized social media and website development, driving sales during covid over 30% YOY
-Orchestrated 12 major events annually, managing a budget exceeding $2M to small local music workshops
-Directed 8+ types of events, including experiential marketing, sets, and red carpet premiers and parties
-Forged strong partnerships with event suppliers, including hotels, catering companies, and audio engineers, saving 20% plus on service expenses

Assistant Director of Events

I specialize in crafting exceptional events that leave a lasting impression. From corporate conferences and marketing activations to company celebrations and gourmet food truck festivals, I bring a wealth of expertise and creativity to every project.

My journey has taken me from orchestrating grand red carpet events to designing intimate, unforgettable experiences. I am dedicated to transforming your vision into reality through innovative solutions, meticulous planning, and a passion for excellence.

Let’s collaborate to create extraordinary moments that your guests will remember for years to come. Together, we can make every event a standout success!
https://alexandramassetti.com

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