LutherOne

Unlock the boundless power of real-time data to build engaged & high-performing teams with collaboration & performance platform that people love.  

Try for free now: https://www.lutherone.com/free-trial

Senior Growth Development

Documo Inc.

• Implemented SDR/BDR role to support the sales pipeline 
• Created pipeline of over 1.2 million in Q1 from scratch
• Achieved over 225% YTD goal
• Effectively rolled out Go-To-Market full company strategy with a POD
structure planning
• Overachieved qualified meeting target through event based
opportunities as well as cold outbound
• Standardized and optimized scalable, measurable, and predictable
processes, metrics, and skill sets
• Provide daily, weekly and monthly reporting on volume statistics, lead
pipeline and conversions
• Wrote copy for email, Linkedin, conferences, multi-threading and
marketing projects
• Reported on leads, sales opportunities, progress and activity, informing
weekly forecasts and monthly pipeline development.
• Researched new campaigns and industry trends, adjusting objectives
and communicating to sales team for future amendments to existing
protocol.
• Built sales opportunity pipeline through targeted and subliminal
prospecting methodologies.
• Conducted research to target, engage and partner with suppliers,
negotiating beneficial, cost-saving deals.
• Reduced expenses by effectively negotiating contractor prices, terms
and service agreements.

Director of Business Development

TacSet- DVLP- 

*Acquired April 2022-Disrupting the science of communication and connection
*Copy writer for over 100 B2B and DTC E-commerce companies 
*Designed Psychology based email and marketing sales process and automation
*Created over 40m in pipeline for clients through multiple outbound and marketing tools
*Set average open rates at 50% plus as well as response rates over 15%
*Write and test new messaging for outbound email campaigns including subject lines, body text, CTAs, and signatures 
*Own and improve our outbound technology stack including list building, email validation, email warming, domain reputation, cold email software, and integrations 
*Hired and managed Sales Development Representatives to ensure sales and marketing alignment
*Created and Implemented in depth Marketing and Business Development Playbook
*Produced hundreds of salesflows and marketing content
*Expert knowledge in Hubspot, Salesforce, Marketo, Meet Alfred, Lavendar, Zoom Info, Snov, SPF, Engage, Pardot, Sales Navigator and more

-GTM/Scale Brands/SaaS/Marketing/BD Teams from start to 25 hires plus
-Copywriting 100s of cadences/sales sequences and email automation
-Linkedin Prospecting expert build and anaylasis 
-Scaled client Linkedin Accounts from start to 5k plus followers and connections 
-Set average of 30-50 appointments a week with cold outbound
-Cold call list/sales flow and scripting
-Social Media roll out and prospecting system

Chief Growth Officer

Roaming Hunger

Director of Catering Sales

NBCUniversal

DVLP
*Launched Infomercials for Pop Pilates, Tone it Up and multiple other new fitness programs
*Met with gyms and customers to determine need and value
*Defined ICP and sales personas

National Sales And Marketing Director for Fitness on Demand

Argosy University

Integrated Student Success Pilot Program from Pittsburgh to Tampa 
Managed team of recruiters 
Created Recruitment Events for Students
Evaluated Transcripts and Transfer Credits

National Director of Admissions

Equinox

Sales and Personal Training 

Marketing and SDR/BDR leader with over 10 years experience implementing teams from launch to scale. Focused SAAS sales professional experienced in 25+ industries including VMB, SMB and Enterprise segments. Empathetic manager utilizing psychology based principals for dynamic individual employee growth. Long term mentor for start up career professionals. Prided Expert level of lead generation, training/development, process improvement, data/reporting, partnering with sales/marketing, and team performance/productivity. Self contributor to bottom line initiatives.

Passionate about scuba diving, animal rescues and Italian/Latin cooking 

Taplio

Alexandra Massetti's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Alexandra Massetti's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Alexandra Massetti's Linkedin Analytics