Alexandra Wiseman

Alexandra Wiseman AB

Digital Marketing & E-commerce Consultant

ASYOAR

ASYOAR is a Swedish and inclusive swimwear brand offering products designed for all women’s bodies, with focus on the perfect fit. The brand was launched in the summer of 2021 by the female duo Alexandra Wiseman & Alexandra Cronelöv. They were both so tired of never finding beautiful swimwear adapted for their female shapes. Designed for you, just as you are.

Co-Founder

Business & Dreams

Member

Nordea

In Nordea, I was honored to work at the Nordea Connect unit focusing on e-commerce and online payments. As a Senior Business Developer within the Commercialization team, I was together with my colleagues mainly responsible for the strategy, go-to-market plan and commercials around the offering. I'm primarily handled the marketing strategy, as well as the content and communication initiatives.

I was part of the Transaction Banking Talent Network 2020. 
"A TxB talent is an excellent performer and role model who has the potential to make a move into a more complex leadership or expert role."

Senior Business Developer - Nordea Connect

Funnel.io

Funnel is here to put an end to manual data collection. Funnel.io is a marketing analytics software for online advertisers and e-commerce companies that automatically collects data from any marketing data source. By consolidating all data and automatically make it useful to business users companies get a complete overview of all their marketing efforts.

I worked as an Enterprise Account Executive focusing on new Large and Enterprise prospect to help automate their data collection. 

What I accomplished and learned during this time: 
* Closed the biggest deal 2018 
* Closed the biggest deal 2019 (until I left the company)
* Contributed to growth from 100 customers to around 700 customers during 2,5 years (growing from 20 employees to 100)
* Learned the SaaS-industry and how to successfully scale up a fast-growing SaaS-business and focus on crisp communication, automated lead-generation but most importantly where to put your effort in terms of the sales team activities  
* Learned about the basics in data analytics & data mapping, broaden my knowledge in which marketing KPIs to use in different industries and further deepened my knowledge in the digital marketing landscape

Enterprise Account Executive

Klarna

At Klarna, I worked as an Account Manager within sales. My main focuses were to target new merchants (SME) to start with Klarna and help them increase the conversion rate on their webshop. But also maintain relation with existing merchants and convert them to Klarna Checkout (main product). I learned a lot about payments, e-commerce and fundamentals in conversion optimisation.

Account Manager

Next u Sverige

As an Account Manager at NextU I worked with selling video-based recruitment and staffing. The role as Account Manager included all important part of the sales process such as prospecting, booking of meetings, meetings and taking action of closing the deal. Only with focusing in new customers.

Mediaplanet

After one year, I got the chance to be a Senior Project Manager. That role gave me more responsibilities, made me a role model for my colleagues and to be my managers right hand.

Senior Project Manager

Mediaplanet is world leading within content marketing. In the role as selling project manager, I created in total 8 campaigns, both in print and digital, from idea to real product. Within every campaign, I was alone responsible for financing the campaign, as well as everything within the sales process as prospecting and advanced concept selling, to close deals and do project management. I was also responsible for building up the editorial content, find relevant interviewees and have contact with the journalists to control all material.

After one year, I got the chance to be a Senior Project Manager. That role gave me more responsibilities, made me a role model for my colleagues and to be my boss right hand. 

I did the following campaigns: 
Munhälsa, SvD, september 2013
Dina Ögon, SvD november 2013
Loyalty & Rewards, Di december 2013,
Kampen mot Cancer, SvD februari 2014,
Djurvård, Expressen/GT/Kvällsposten mars 2014
Kvinnors Hälsa, DN juni 2014
Loyalty & Rewards, Di juni 2014
Ditt Hem, SvD september 2014

Project Manager

Ung Företagsamhet Skåne

Member of the board at Ung Företagsamhet Skåne.

Styrelseledamot

Metro Nordic AB

Metro, at the time I was employed, were one of the biggest newspapers in Sweden. In my role as an Account Manager, I mainly managed sales in print and digital campaigns for our customers. It included simple advertising as well as creative concept and content marketing.

Digital Marketing & E-com Consultant / Co-Founder ASYOAR

Entrepreneur, digital marketer and business/sales strategist with a strong interest and deep knowledge in sales, e-commerce, tech and SaaS. 10 years of experience into these areas has given me a broad know-how and knowledge in tools, ways of working etc. 

What’s defining me is an extrem dedication, energy and passion for the projects and business I’m in, as well as a ”can-do" attitude. 

I’m always eager to learn more, and love to explore further how brands and companies can grow in the ever evolving digital landscape. 

Contact: alexandra.wiseman@asyoar.com

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