All About Email Marketing

Assisted the following companies with their email marketing strategies and execution:
- BUPA.com
- DrillsandCutters.com
- EntryEnvy.com
- HealthLineMedia.com
- HolaDoctor.com
- ioVista.com
- KhanAcademy.com
- Knesko.com
- MikesCigars.com
- NearlyNatural.com
- NickelandSuede.com
- Pikitin.com
- Prop Movie Money
- SushiMaki.com
- Terra and Co.
- VeinGuys.com
- VirginVoyages.com
- WildForkFoods.com
- ZestyPaws.com
And many more!

Founder/Email Strategist

Hispanic Unity of Florida, Inc. (HUF)

Marketing Committee Member

Member Board of Directors

RPEOrigin

- Harvard Business Review
- Weissman Dancewear

Email Strategist

Only Influencers

Member

Care.com

Sr. Manager, Lifecycle and CRM

Perry Ellis International

Managed, implemented and executed strategy in 3 key areas: email, loyalty and CRM for six retail brands: Perry Ellis, Original Penguin, Callaway Apparel, Cubavera, Rafaella and Golf Apparel Shop. Also managed a team of 4: Copywriter, two Email Specialists and one Email Coordinator.

Sr. Digital Marketing Manager, CRM & Loyalty

NBCUniversal Telemundo Enterprises

Responsible for creating and building the CRM and strategic direction for the email marketing program including lead acquisition through partnerships, website, apps and social media channels.

Email Marketing Manager

1Sale.com

• Involved in all aspects of advertising and sales promotions for 1Sale
• Technical lead for all email related issues; Lead contact for Salesforce Marketing Cloud
• Work closely with lead web developer to create/maintain HTML tool which facilitates coding
• Responsible for email marketing strategy
• Implement email processes to improve production and QA times
• Review and analyze post campaign results to derive insights and identify new opportunities
• Provide results and findings to executive management

Director of Email Marketing

Spirit Airlines

Responsible for advertising, email and social media channels of one of the top ultra-low cost airlines in the US.

• Oversee all aspects of Spirit’s advertising and sales promotions
• Manage enterprise wide email program; responsibilities include lifecycle strategy and landing page development
• Direct the development and execution of Spirits social media strategy
• Lead email acquisition efforts
• Present results and findings to executive management
• Supervise team responsible for daily operational needs as well as work with internal team, vendors, and agencies

Senior Manager, Advertising and Email Marketing

Carnival Cruise Lines

Develop and manage the email marketing program for Carnival Cruise Lines, the #1 cruise line in the world and a Fortune 500 company. 

• Create and optimize transactional and lifecycle programs, customer targeting and segmentation tactics. 
• Assess post campaign analytics to make strategic recommendations based on findings.
• Responsible for social media integration within email
• Oversee legal compliance of CAN-SPAM regulations and budget. 
• Supervise team responsible for daily operational needs as well as work with internal team, vendors, and agencies to execute multi-million dollar campaigns.

eMarketing Manager

As a Fortune 100 & Fortune 500 email marketer, I am a marketing professional with the solid technical background and expertise to assist any business with the marketing of its product or services and generate revenue with email marketing. 

With my focus being on data, technology & strategy, I help businesses, regardless of size or email platform, build, grow and monetize their email list.

CORE COMPETENCIES
• Email Strategy
• Email Platform Selection
• Email Re-Platform
• Email Audits
• Loyalty Program Strategy
• Lead Acquisition
• Testing & Optimization
• Lifecycle Marketing
• Email Marketing Automation

I love to see people succeed in life and business. I am from Puerto Rico but live in South Florida. I love to dance and I am a mom of 2 amazing girls. 

Let's turn those website visits into paying customers!

DM for more information.

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