Emarsys

Technical Adoption Specialist

cord

Head of Marketing

BrandAlley.co.uk

During my tenure at BrandAlley:
·       Built Growth Marketing strategies that helped the company grow from a declining 30M in Annual Revenue to 150M.
·       Developed a state-of-the-art CRM (Lifecycle Marketing) & Marketing Automation that received numerous accolades and industry press coverage for the outstanding results and innovative tactics.
·       Built an acquisition strategy (paid & organic activities) that can move at the same fast pace as the business (7 days cycle sales and brand launches) and was profitable for the first time since the business was founded.
·       Managed Ad Spends of £300,000 monthly (£700,000/month in peak trading) with ROAS of 1,500% and CPAs of under £3/subscription acquisition (successful account created).
·       Lead the business in implementing and adopting a Marketing Automation platform with a wide range of products and functionality: ESP (from scoping and data onboarding to IT and marketing implementation, IP warm-up and launch), data maturity assessment post onboarding to enhance insights and understand if all use cases have been successfully met, building audiences, personas and consumer journeys programs, smart insights, and predictive scoring, etc.
·       Built the team from 1 executive to a full stack serving team of 14.

Responsible for:
•	Driving BrandAlley's CRM and digital marketing strategy
•	Manage all digital marketing channels: PPC, SEO, affiliates, re-targeting, email, CRM, social media (including budgeting, forecasting and reporting)
•	Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•	Manage a small team of marketing executives
•	Budget management
•	Analyse customer behaviour and implement customer lifecycle campaigns
•	Identify trends and insights, and optimize spend and performance based on the insights
•	Plan, execute, and measure experiments and conversion tests
•	Collaborate with internal teams to optimize user experience
•	Evaluate end-to-end customer experience across multiple channels and customer touch points
•	Collaborate with agencies and other vendor partners

CRM & Digital Marketing Manager

iSmash

•	Managed all paid advertising and social channels for iSmash.co.uk
•	Implemented strategies across SEO & SEM
•	Worked with the stakeholders to deliver press events and communications
•	Analysed performance and monitored KPIs against forecasts
•	Website optimisation & CRO
•	Worked with creative teams to deliver campaigns and events 
•	Regular competitive research/analysis
•	Event planning (B2C, B2B): store event, pop up events, industry events
•	Prepared and maintained annual campaign and promotions calendar

Digital Marketing Manager

ICB Group

•	Newsletters creation
•	Managed paid media campaigns
•	Assisted on the marketing budget and marketing plans
•	Carried regular data cleansing on the mailing list
•	Organized and coordinated Client & Industry Events, seminars and trainings
•	Worked with stakeholders and agencies to develop site features & functionality
•	Analysed, created and implemented strategies and framework for improving key metrics and goals (Google Analytics)
•	Maintained, monitored and updated Social Media platforms
•	Prepared marketing reports and presentations for stakeholders

Marketing Administrator

Techtronic Industries

TTI is a world-class leader in design, manufacturing and marketing of Power Tools, Outdoor Power Equipment, and Floor Care and Appliances for consumers, professional and industrial users in the home improvement, repair and construction industries.
Responsibilities:
•	Researched, analysed and updated weekly sales reports and stock statements on various accounts (Kingfisher plc/B&Q, Amazon, Woodies, etc.)
•	Market and competitors’ research
•	Prepared and assisted in developing marketing, sales and product presentation and reports
•	Designed promotional banners and website elements for Amazon.co.uk for promoting the brand
•	Assisted with search engine optimisation across Amazon.co.uk products and stores
•	Prepared shipping documents for international deliveries

Marketing Consultant (Contract)

44 Fashion Street

•	Managed all paid media and organic social media accounts for the business
•	Increased brand awareness trough influencer marketing and press events
•	SEO content optimisation and generation
•	Technical search engine optimization
•	Built relationships and partnerships
•	Monitor, review and update website traffic reports
•	Built outreach campaigns

Marketing Manager (Contract)

Jet-Lube, Inc.

Jet-Lube LTD is recognized as the world leader in manufacturing lubricants for Oilfield, Water Well, and Industrial MRO with his head office in Texas, USA, and main branches in UK and Canada.

Customer Service & Sales Administrator (Contract)

XLN Card Processing Solutions

Affiliates Sales Administrator and Trainee (Contract)

Linbrook Building Services

Helpdesk Administrator (Contract)

My experience is mostly focused on delivering mid to large transformation projects in both supporting and facilitating role. My involvement is around the end-to-end product/service life-cycle from vision, strategy to delivery, implementation and BAU - using Marketing, Retail & eCom lenses and tools.

My passion is in building high performance teams by supporting them though mentorship, resources and motivation to deliver measurable results against business strategic goals & objectives.

Are you looking for a new opportunity to join an amazing team? Emarsys SAP is hiring for five roles on our Global Adoption Team! We are seeking Technical Adoption professionals in LATAM, AMER, Singapore, Sydney, and Germany. Additionally, we have a strategic Adoption Role open in London/EMEA-North. If you are interested in joining us, check out our careers website for more details. Don't hesitate to reach out to me or apply directly! #hiring #jobsearch #globaladoptionteam  #emarsys

Alexandra Vancea

jobs.emarsys.com • 2 min read

Emarsys Careers | Customer Engagement Platform | Global, Flexible, Remote

hmmh AG focuses on 5️⃣ key solution areas when working with Emarsys clients who want to bring their marketing to the next level 🚀

Want to find out more?
https://lnkd.in/eaHkeAaD

#PartnerStory #Personalization #Commerce

hmmh & Emarsys

📅 Mark your calendars! The Emarsys Power to the Marketer Festival Omnichannel & AI Masterclass is live online on June 12-13! 🎉

Dive into game-changing insights from industry experts at Huel, Mention Me, Molton Brown, AO, Sinch (and more to come!)

Register to learn how to:
👉 Craft unforgettable omnichannel experiences
👉 Unleash the potential of AI
👉 Break down silos like never before
👉 Cultivate fierce customer loyalty ❤️

Stay tuned for the full agenda release on May 1!

Register for free: https://lnkd.in/eNfZTBYd

#MarketingInnovation #OmnichannelMarketing #DigitalTransformation

AI is becoming more and more part of our everyday work and personal life. The EU AI Act provides a legislative framework wherein AI can be implemented safely without compromising on its innovative potential.
 
Find out more about what the New EU AI Act means for SAP Emarsys in this piece by CPO Dr. Stefan Wenzel: https://shorturl.at/ajmN5
 
#NewEUAIAct #DataProtection #SafeAI #SAPEmarsys

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