Alexandre Thomas's Linkedin Analytics

I stumbled upon investment firm branding pretty much by accident while working at an alternative investment firm in Switzerland. I was conducting fund research when it hit me. 🚩 The industry has a branding problem : ↳ firms value propositions are almost exclusively tied to performance ↳ they use vague and generic language to describe themselves ↳ firms have a hard time differentiating themselves ↳ at best their edge is not clearly expressed ↳ more often than not, they don’t have one ↳ they're visually indistinguishable From that point on, I became obsessed about branding and the positive impact it has on people and businesses. After working at an award-winning branding agency in London, I decided go all-in and start my own brand consulting firm with one purpose : 💥 To help people feel more valued for what they do, through branding. A study of 600+ brands and 28+ interviews later... ↳ the Brand Capital™ solution was born. → check it out here : https://www.va-rig.com 👉 If you want to get weekly content on how investment firms can elevate their brands, feel free to follow me ! 💡