Bachir Ice Cream Middle East

Managing Director

Bachir ice cream

I have started in this company from selling at a store, then managing it and ultimately opening & supervising multiple outlets across Beirut.

Achievements

- Grew the business from 1 to 6 successful shops and implemented a POS system for every shop.

- Achieved 98% positive client satisfaction rate across our outlets and our delivery business. 

- Grew the delivery income stream from 5 per day to 100 per day in less than 7 years. (Revenue x12)

- Decreased the delivery time by half (40 min  to less than 20 min) in under 2 years.

- Drastically improved our customer service by putting in place a proper client relations’ & complain department.

Responsibilities

•	Studied various locations and selected the best one  leading to the opening of 6 shops.

•	Hired, trained and monitored around 20 employees from scratch and on a day-to-day basis.

•	Established a delivery business to cover areas of Beirut where B.I.C outlets were not present.

•	Designed the company’s 1st complaint management system and introduced several improvements.

•	Implemented a state of the art POS system (Omega Software) from A to Z.

•	Mentored and coached key employees to supervisory roles (Outlet Manager).

•	Negotiated and managed all premise permits, lease agreements and HSE policies, in line with regulations.

•	Oversaw employees’ payroll, and singlehandedly conducted bookkeeping for our 6 outlets.

•	Played a key role in implementing the company 1st digital / online presence (website / Social Media).

•	Developed brand new products to strengthen our winter cycle and reduce seasonal fluctuations.

Head of Operations (developing the entire business in Beirut)

After securing franchise rights for B.I.C, I have set up my first store from scratch (from the business plan to studying the best location, and supervising the store’s operations on a daily basis.).

Store Manager

Group Accountant & Point of Sale Supervisor

B&S  BV

Focus on the West African market in the FMCG.

Sales Business Development Manager

MONTMIRAIL - Groupe VERSPIEREN

Accountant

Temporary agency

Accounting Assistant

In 2022, I founded Bachir Ice Cream Middle East in Dubai to bring our family’s iconic Lebanese ice cream to the Gulf.

Two years later, with four permanent stores across the UAE, a seasonal pop-up at The Ripe Market, and a strong partnership with Belhasa Hospitality, we’ve built a solid foundation.

Now, we’re entering a new phase. Our flagship store in Doha is opening imminently—marking our first step beyond the UAE and confirming our long-term vision for the region.

I’m based in Dubai and personally lead the brand’s expansion across the Gulf, staying true to its roots while adapting the experience to each market. Our focus remains: authenticity, quality, and emotional connection.

More is coming soon in key regional markets.

Let’s connect.


Lebanon’s Independence Day is more than a date, it’s a reminder of what vision, resilience, and hard work can build across generations.

For nearly 90 years, Bachir Ice Cream has carried a piece of Lebanon to the world, not as nostalgia, but as a living example of what happens when a family keeps building, adapting, and believing in the long game.

Independence is not only a national story.
It’s also the story of every entrepreneur who chooses to create, to rebuild, and to pass something stronger to the next generation.

Proud to carry this legacy forward with clarity, discipline, and the conviction that what we build today shapes the freedom of tomorrow.

Happy Independence Day, Lebanon.

Alexandre Bachir

Chief Joy Officer - Ice Cream Enthusiast - Bringing Smiles with Every Scoop

Proud to share a story that started in a small workshop in Bikfaya in 1936, and continues today across Paris, São Paulo, Dubai and Doha.

Bachir is more than a brand. It’s a Lebanese family legacy carried through generations.
For almost ninety years, we’ve kept the same philosophy: authenticity, simplicity, and joy.

Each generation has added its own layer, from my grandfather’s hand-crafted recipes to our expansion into new markets.
This journey is not only about growth. It’s about meaning.
About how a family business can stay true to its soul while building for the future.

Heritage gives us roots. Structure gives us wings.

Sharing here my conversation with Ashish Tulsian in Restrocast 🎙️: https://lnkd.in/erQiyipH




#Leadership #FamilyBusiness #LegacyBrand #Entrepreneurship #Heritage #BusinessGrowth #Franchising #MiddleEastBusiness #GlobalExpansion #IceCreamBusiness #BusinessWisdom #FamilyLegacy #Innovation #EntrepreneurMindset #BrandStorytelling

Building Restroworks, Making Restaurants Prosperous

Restrocast 🎙️

Every generation faces the same question: how do you modernize without breaking what makes your brand unique?

The tools evolve, the context changes, but the real work is finding the discipline to evolve without drifting away from the core.
Modernizing a family brand isn’t about moving faster, it’s about moving with intention.

For us, innovation is meaningful only when it strengthens the heritage we carry, not when it replaces it.

Full conversation here: https://lnkd.in/dKRNrbUX

Every family business faces this challenge, how do you innovate without losing your soul?

Many people think that transforming a family business begins with changing structures, processes, or strategies.
In reality, the hardest and most necessary shift starts much earlier: within ourselves.

This new podcast conversation reminded me of a simple truth:
you cannot guide a legacy if you haven’t first learned to evolve as a leader.
Maturity, clarity, and posture don’t come from hierarchy, they come from the discipline of questioning your own habits, limits, and blind spots.

For anyone working in a multi-generation company, this is often the invisible part of the journey:
before you change the business, you have to change the person who leads it.

If these reflections resonate with you, you can watch the full podcast here: 

https://lnkd.in/dFmXGgtP

#familybusiness
#leadership
#legacy
#franchising
#entrepreneurship
#growthmindset
#businessleadership
#governance
#partnerships
#brandbuilding

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Alexandre Bachir's Linkedin Analytics

Performance ScoreAlexandre Bachir's LinkedIn Performance

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