Shaping a flex future of work for everyone / Remote first advocate - Co-Founder @ eu4ua.org 🇺🇦 - Board Member @ La French Tech Madrid 🇪🇸

After finishing my studies, I moved to London with a suitcase, a guitar (I never actually played guitar but was definitely believing I would) and a 1,000€ student 0% loan.

After a year of doing not so interesting jobs and learning English, I somehow ended up working in recruitment, starting to open the French and Belgian markets from scratch.

Loads of downs, amazing ups, building a team of 40+ multicultural people, invoicing a few M£ (circa 20 to be exact), my employer then sent me to Paris to open the French subsidiary. I was 31 and a new dad. 

After 2 years living in the (not so) beautiful French capital, I quit. 
With 0 back up plan
2 weeks later, the Covid lockdown happened
F***

To make things spicier, I decided to start a company with a Belgian guy I talked to twice on Zoom call. While everyone thought it was a crazy idea, I took my chances and never looked back. After 5 years of building, failing, raising money, selling, meeting people, learning, the business took a U-turn and I decided to step down my operational role as a co-founder.

Now I'm in a path of finding my next job opportunity, meeting founders, CEOs and Country Managers. Real estate projects are my #1 choice. Doing sales consulting for a few months until I find what will excite me for the next 10 years.

I have also launched a project that helped 40,000 Ukrainian people to relocate through Europe in 2022. 
I am a board member of la French Tech Madrid
I am a lecturer in Universities and Business Schools
I help people find a remote job through a Masterclass
I own 7 apartments in France and Spain
I love meeting people with great ideas
I own a 1964 Triumph Spitfire

That's a bit about me

I have experienced a VIVLA house in Cadiz last weekend and it has been 🤯

From the minute you arrive to when you leave, everything is perfectly handled, the house is insane, the Customer Experience team is here for you for anything you need and VIVLA creates a special memory no hotel or Airbnb can offer you

Tomorrow will a special day with 25 new houses being released in 5 new destinations, under the co-ownership model. Follow me to make sure you don't miss anything

If you want to know more how VIVLA create amazing memories to its clients, reach out to me

Alex Hernandez

Helping European buyers access luxury homes in Spain with fractional ownership | Board Member @ French Tech Madrid 🇪🇸 | Real Estate & Airbnb investor | Lecturer & Startup Mentor

I've been doing this for 16 years
And I've never seen a pipeline move this fast

In the last 48 hours: leads from Ireland, Belgium, the Netherlands, France, Germany, Sweden, the US.. 

All asking the same question: "how do I get a share of a home in Spain?"

The answer used to be simple: you can't 
Not unless you had half a million euros sitting on your bank account

That's why we built VIVLA

And last weekend we opened what will probably be the most demanded destination: Marbella

Casa Saladillo. Mediterranean light. 12 minutes from the beach. 5 minutes from the heart of Estepona. One of the Costa del Sol's most coveted stretches, and from June 2026, you can own a share of it

Not rent it. Own it
1/8 ownership. Premium property. Real asset on your balance sheet

This is what VIVLA does: it takes the destinations where Europe's wealthiest families have always gone,  and opens the door to the families who've always deserved to be there.

Ibiza. Menorca. Baqueira. Sotogrande. Formentera. And now, Marbella.

The pipeline doesn't lie. Demand for smart second-home ownership isn't cooling, it's accelerating. Fast.

If you've been waiting for the right moment to stop renting and start owning your piece of Spain, this is it.

👉 What's your dream destination?

I feel really lucky to work for VIVLA and being able to see these amazing houses all over Spain

Our house in Calle Hermosilla still has 2 fractions available 
Price: 485,000 Euros for 6 weeks guarantee of use per year

DM if you want more info about it

Yes, owning a holiday home in Spain has never been so easy

For around 200,000 Euros, you can own (real ownership, not the timeshare from the 90s) a 1/8 of a luxury home in a fabulous destination in Spain

This fraction gives you a guarantee of 6 weeks of use per year, fully maintained, across all seasons

We have amazing homes in: Marbella, Ibiza, Mallorca, Menorca, Canary Islands, Baqueira, Cadiz, Madrid, Asturias and Cantabria

Reach out to me if you want to see which houses we still have available
Exciting times ahead

VIVLA is opening the Costa del Sol (Malaga, MIjas, Marbella, Estepona) region

We are now offering 6 brand new houses under the co-ownership model
Fraction price starting at 135,000 Euros

Every fraction gives you a guarantee of 6 weeks of use per year, with a house fully maintained

If you love the idea, reach out to me, the fractions will sell fast

If you love the Costa del Sol (Marbella region), see below 👇


Price starting at 135,000 Euros, you can access a 3-bedroom appartment, with sea view, between Estepona and Marbella, with 6 weeks guarantee of use per year

The 8 fractions are selling fast but there are still available
DM if you want more info

Sotogrande might be the most rational second-home location in Southern Europe right now

Not because it’s trendy
Not because it promises high rental yields
But because it’s stable, international, low-density, and capital efficient

In this week’s newsletter, I break down:
🔥 Why Sotogrande is different from the rest of the Costa del Sol
🔥 Why full €2–3M second-home ownership is often inefficient
🔥 Why co-ownership may be the smarter structure for CSP+ investors
🔥 How Andalusia’s tax framework changes the equation

If you’re considering a serious move into Spanish real estate, or just want to understand your options, this one is worth reading

If you’ve been watching Spain from a distance, intrigued, but unsure, there’s one place that deserves your calm, serious attention. Not Barcelona. Not

Open article: Sotogrande: the quiet powerhouse of Southern Europe by Alex Hernandez • 4 min read

Sotogrande: the quiet powerhouse of Southern Europe

Mallorca is changing

A new direct flight between New York and Palma is connecting the island to American capital like never before

This isn’t just tourism
It’s liquidity, pricing pressure, and a new buyer profile entering the market

But here’s the bigger question:
Will this make Mallorca more seasonal…or finally help it live 365 days per year?

The future of Mallorca may not be about owning more
It may be about owning smarter

In this week’s newsletter, I break down:
✅ What the NYC–Palma route really means
✅ Where prices could move
✅ Why seasonality is the island’s core issue
✅ And how co-ownership might change the game

For years, Mallorca has been Europe’s summer jewel. Beautiful. Expensive. Seasonal. Now something structural is happening. A new direct flight between

Open article: Mallorca 2026: The Americans are coming. And it could change the island forever by Alex Hernandez • 4 min read

Mallorca 2026: The Americans are coming. And it could change the island forever

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