The Baldwin Group

-Collaborate well with cross-functional team members to develop client-ready materials (benefit guides, presentations, education campaigns, etc.) to promote and educate client employees about their benefit plans
-Help build and maintain library of client-facing materials (emails, flyers, postcards, videos, etc.)
-Manage upkeep of client-facing library, including maintaining a calendar of which pieces need to be updated annually, and creating a process for how pieces get regularly refreshed
-Monitor and optimize the performance of library content
-Create compelling multi-channel benefit education campaigns that are appealing to diverse audiences
-Work with multiple clients, requiring shifting between differing brand identities and audiences
-Deliver collaterals on time and partner effectively with internal colleagues to gain approval or feedback
-Balance multiple projects with differing and aggressive timelines, deliverables, and expectations
-Promote a culture of vigilance, accountability, collaboration, strong ethical standards and a high degree of client satisfaction
-Suggest new ways to promote firm services and reach target audiences
-Create refreshed templates that EBG colleagues can efficiently update without additional design or visual edits
-Coordination/oversight of language translation services (when needed) for all collaterals
-Understand the scope of compliance and work with legal team to ensure that all deliverables are compliant and legally sound

Employee Benefits Communications Specialist

Tampa Bay Seminole Club

-Develop and implement marketing strategies to enhance the organization's visibility, engagement, and fundraising activities.
-Act as liaison for the marketing/social media/sales committee for the annual Block Party event, facilitating communication between departments to ensure cohesive planning and execution.
-Utilize platforms like Mailchimp and Canva for marketing automation and analytics.

Board Member - Marketing, Social Media, Sales

Moody's Analytics

-Act as a trusted advisor and advocate for over 100 customer accounts, driving sales exceeding $2 million.
-Develop and maintain webinar training programs for customers, significantly boosting overall engagement.
-Spearhead "Office Hours" initiative, increasing engagement with the Orbis research tool by identifying and collaborating with university point persons.
-Execute a variety of customer outreach initiatives, such as coordinating renewal campaigns, launching product update communications, organizing industry-specific engagement activities, and facilitating meeting creation efforts to ensure comprehensive contact across the entire customer book.
-Collaborate with support teams to effectively resolve customer and platform issues, enhancing customer satisfaction.
-Partner with Relationship Managers, Sales, and Solution Specialists to improve customer experiences and identify upsell opportunities.

Customer Success Management Associate

Digital Hands

-Cultivate strong relationships with 45 customer accounts, generating over $3 million in sales by fostering quality interactions and identifying opportunities for contract renewals and upselling additional services.
-Drive customer satisfaction by creating understanding, maintaining positive customer health, and managing improvement paths, while tracking and analyzing survey and email campaign metrics.
-Collaborate with technical project managers, engineers, analysts, administrators, and management to resolve customer issues and proactively develop strategies to prevent future problems.
-Oversee multiple projects by developing schedules and effectively communicating status updates, progress, and key information to both customers and team members.
-Partner with internal leadership and team members to implement best practices for low-touch and no-touch customers, driving revenue growth within existing client bases.
-Develop and curate content for the marketing team to keep customers informed about cybersecurity news and upcoming products and projects.

Customer Success Coordinator

Inside Sales Representative

Florida Swim Company

-Conducted swim lessons for individuals of various age groups, emphasizing water safety and proper swimming techniques, while ensuring a safe learning environment by supervising activities and responding to any emergencies with first aid and CPR as needed.

Mobile Swim Instructor

For The Table Hospitality

-Craft engaging content tailored for various social media platforms to enhance brand visibility and engagement.
-Launch original social media campaigns to increase awareness of events and promotions across all digital channels.
-Plan and execute events for Madison Social and its sister restaurants within the For the Table Hospitality group, driving community engagement and brand loyalty content for utilization on all social media platforms.

Social Media and Marketing - Madison Social

Florida State University

-Monitored FSU Campus Recreation Leach Pool and Reservation lakefront to ensure patron safety, enforced pool rules, swiftly responded to any emergencies with first aid and CPR, as well as teaching swim lessons to children of all ages.

Lifeguard and Swim Instructor

Holocaust Education Resource Council-HERC

-Develop compelling content and organize monthly newsletters to keep existing subscribers informed about upcoming events while designing materials to attract new subscribers.
-Manage and optimize all social media platforms to enhance brand presence and audience engagement.
-Plan and execute charity events and activities to raise awareness for the organization and create opportunities for donations and growth.

Social Media and Marketing

Kohl's

-Assisted customers with product selection and inquiries, as well as fulfilling online orders, ensuring a positive shopping experience by providing knowledgeable recommendations and maintaining a well-organized sales floor.

Sales Associate

United Cerebral Palsy

-Volunteer as a lifeguard ensuring safety and foster a supportive and educational aquatic environment for children with Cerebral Palsy and their siblings.

Volunteer Lifeguard

Dynamic customer success and marketing professional with extensive experience in customer account management and sales across diverse industries. 

Proven track record of rapidly mastering new areas and driving project success through exceptional organizational skills and attention to detail. 

Expert in creating and facilitating impactful training sessions on marketing technology. 

Successfully managed over 100 customer accounts, generating sales exceeding $2 million.

Passionate Florida State University alumna and active Tampa Noles Board Member, specializing in innovative marketing and social media strategies.

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