FlowSkale

Top Webflow agency specialized in delivering high-converting marketing websites

Co-Founder @ FlowSkale - Top-Tier Webflow Design And Development

Flowout • Webflow Enterprise Partner

✦ Flowout is a passionate team of Webflow experts dedicated to enhancing brand experiences through unlimited design and development services.

✅ Core Resposibilities:
- Lead UI/UX Design Initiatives: Spearhead the conceptualization and execution of user interface and user experience designs, ensuring seamless and intuitive navigation for web applications and sites;
- Motion Design: Leverage advanced skills in motion design to create captivating animations and interactive elements that elevate user engagement and brand appeal;
- Visual Language Development: Establish and evolve a consistent visual design language, encompassing color schemes, typography, and iconography, to fortify brand identity and recognition.
- Collaborative Ideation: Act as a key player in cross-functional teams, collaborating with developers, marketers, and content creators to ideate and implement design solutions aligned with business objectives.
- Performance Optimization: Employ best practices in web design and development to enhance page load times, user interactions, and overall site performance.
- Client Communication and Consultation: Engage with clients to understand their design needs, provide expert advice, and present design concepts and solutions in a clear and compelling manner.

Web UI/UX & Motion Designer @ Flowout | Webflow Enterprise Partner

Veza Digital

✦ Veza Digital is a full-service growth marketing agency that helps SaaS and B2B brands reach their marketing goals and beyond.

✅ Core Resposibilities:
- Collaborate with project managers to design and refine stunning UI/UX interfaces for websites, leveraging expert skills in Figma and comparable applications;
- Strategize and recommend appropriate design solutions, including architecture, to clients based on their unique business needs;
- Establish and maintain robust style guides and design systems for a diverse range of products and services, ensuring consistent branding and delightful user experiences;
- Stay at the forefront of UI/UX design trends and emerging digital technologies, bringing a thought-leadership perspective to the team;
- Create captivating web and mobile mock-ups for user testing and validation, and expertly prepare Figma files for seamless development in Webflow;
- Contribute to the development of a cohesive brand identity across multiple web properties, playing a key role in shaping the visual and experiential elements of our brand.

Web UI/UX & Motion Designer @ Veza Digital | B2B SaaS Marketing Agency | Webflow Enterprise Partner

alexcracan.com

✦ As a UI/UX & Web Designer with experience in designing for B2B SaaS, corporate projects, and working with award-winning digital agencies, I’ve created digital products and marketing websites that achieve outstanding user experiences and meet critical business objectives.

✅ Key Client Results:
- Improved user engagement and retention rates through thoughtful UI/UX design.
- Optimized web and mobile experiences resulting in increased conversions.
- Streamlined user journeys and reduced bounce rates through strategic design decisions.
- Increased user satisfaction scores through user research and interface design improvements.
- Designed and developed responsive websites and applications for a variety of clients across different industries.
- Contributed to the development and maintenance of design systems and style guides for multiple clients.
- Created and iterated on wireframes, mockups, and prototypes to support user testing and validate design decisions.
- Collaborated with cross-functional teams including developers, product managers, and stakeholders to deliver high-quality products and services to clients.

Freelance UI/UX & Web Designer

Outbox Romania

✦ Outbox Romania is a digital agency committed to finding the best mix of channels for getting their client's message through to their audience and to executing the fittest, the finest, the coolest, and the most successful interactive campaigns for brands.

✅ Core responsibilities:
- Collaborate with the team to meet and exceed the design needs for various client requirements;
- Build presentations, craft documentation and deliver asset kits to developers and other team members;
- Assist with design delivery, ensuring that the team fulfill on-time and on-budget project success;
- Support in the pitch process - both with creative ideation and designing presentations;
- Proactively pushing the level of quality in both thinking and execution;
- Performing design reviews on projects to ensure the quality of build matches what you and the client envisaged;

✅ Skills: Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Figma.

Senior Digital Designer

Upwork

✦ Upwork is the world’s work marketplace. They serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

During this period, I worked as a top-rated Brand Identity Designer freelancer on Upwork and have helped companies create an identity reflective of their brand.

✅ Key Client Results:
- 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 - by creating a coherent branding strategy and identity for brands and businesses;
- 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 - by creating a consistent brand experience across different touchpoints.

✅ Skills: Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Figma.

Brand Identity Designer

99designs

✦ 99designs by Vista is the global creative platform that makes it easy for freelance designers and clients to work together to create designs they love.

During this period, I worked as a Logo & Graphic Designer on 99designs and have helped companies create an identity reflective of their brand.

✅ Key Client Results:
- 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧 - by creating a coherent branding strategy and identity for brands and businesses;
- 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 - by creating a consistent brand experience across different touchpoints.

✅ Skills: Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Figma.

Logo & Graphic Designer

✦ A few years ago, I started out as a web UI/UX designer, passionate about crafting user-centric interfaces with seamless interactions. Over time, my journey led me to co-found FlowSkale, where we specialize in Webflow development and conversion rate optimization (CRO) for early-stage B2B SaaS startups.

✦ At FlowSkale, we don’t just build websites; we help startups tell their story in a way that captivates users and drives meaningful action. Our goal is to create high-converting digital experiences that fuel growth and set the foundation for long-term success.

✦ Today, I’m focused on collaborating with founders who want to elevate their online presence, attract investors, and scale their business through strategic design and CRO.

🌐 Website & Projects: https://www.flowskale.com/
📧 Email: alex@flowskale.com

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