PenPath

Brands rely on PenPath daily to discover growth opportunities living across their disparate data. PenPath offers end-to-end business intelligence solutions that deliver all the technology, guidance, and service necessary to achieve data-driven growth. With PenPath, brands get the capability to answer any critical business question while automating their entire reporting workflow to their exact specifications.

Founder, CEO

Northrop Grumman - Cutting Edge Optronics

Leading digital marketing initiatives for Northrop Grumman's strategic business unit, Cutting Edge Optronics, under their Aerospace division.

Director of Digital Marketing

Northrop Grumman is the second largest defense contractor in the United States. One of NG's strategic business units, Cutting Edge Opronics, sells high powered solid state laser systems and components. Taking this world-leading brand to the new age of inbound marketing is something I currently lead through management and strategy.

Digital Marketing Strategist

LTCL Magazine LLC.

Living the College Life is a digital lifestyle magazine for trend-setting college students. Alex founded and oversaw all aspects of publishing and editorial operations. During his time with the publication, Alex used new social mediums to grow the publication and reach millions of students around the world. LTCL established a nationally distributed team of writers from top U.S. Universities.

Founder & Publisher

Alex is the CEO and founder of PenPath, a leading business intelligence platform for enterprise and DTC brands. His leadership experience spans both high-growth startups and Fortune 100 companies. Alex has advanced understandings of digital marketing, marketing analytics, attribution modeling, data science, and data visualization.

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Alex Cruz's Linkedin Analytics

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Alex Cruz's Linkedin Analytics