Alex Dagger's Linkedin Analytics

Experienced digital advertising professional with nearly 20 years of expertise in programmatic strategy, digital media planning, and client service. I’ve built and led high-performing teams, driven revenue growth across multiple channels, and developed innovative solutions to deliver measurable results for clients. Passionate about staying ahead of industry trends, I specialise in leveraging AI-driven technologies and data-driven strategies to create impactful campaigns that align with client objectives and exceed expectations. My leadership experience spans team development, operational excellence, and cultivating trusted relationships with key stakeholders across the programmatic and ad tech ecosystem. 𝗖𝗼𝗿𝗲 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀: • 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Led a team of 10 programmatic specialists managing £8M in annual advertising revenue while achieving consistent YoY growth. • 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀: Achieved 90% client satisfaction and 190% average YoY account growth through strategic customer success plans and exceptional service delivery. • 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Delivered brand impact and revenue growth through data-driven planning, AI-powered custom algorithms, and campaign optimisation. • 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Built strategic relationships with DSPs, SSPs, and ad tech providers to enhance performance, scale, and revenue. • 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Streamlined workflows, implemented quality assurance processes, and reduced error rates for improved campaign delivery. 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: • 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 & 𝗠𝗲𝗱𝗶𝗮 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: DSPs (Xandr, DV360, The Trade Desk), SSPs (PubMatic, OpenX, Magnite), and cross-channel strategy for display, video, native, DOOH, CTV, and paid social. • 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Planning, activation, optimisation, and reporting across brand and performance campaigns. • 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗧𝗼𝗼𝗹𝘀: Ad verification (DoubleVerify, IAS, Moat), analytics platforms (Tableau, Domo), and AI-driven custom algorithm technologies. • 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Team building, partnership development, and operational management, including SOW creation and P&L oversight. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: • Grew annual revenue by over 1200% through programmatic innovation and exceptional client service. • Maintained 90% client satisfaction scores for four consecutive years. • Delivered award-winning programmatic campaigns for leading brands across automotive, retail, and e-commerce.