Alex Evans's Linkedin Analytics

I’m the Co-founder and Managing Director of BLUP, a culture-led creative company helping challenger brands stay ahead in youth culture. At BLUP, we decode culture, craft disruptive creative, and build next-gen brand experiences that move at the speed of Gen Z and Millennials. Through our exclusive BLUP:CLUB network, we connect brands with the trendsetters and creators shaping what’s next—ensuring they don’t just keep up, but lead. From hype-fashion and gaming to music and entertainment, we partner with brands that want to cut through culture, not chase it. Our impact extends beyond creative execution—through BLUP Academy, we’re shaping the next generation of talent, bridging the gap between industry and education. I’m driven by a mission to empower brands and voices that push boundaries, ensuring they stay relevant, connected, and built for the future.