Alex Lin

Affiliate Marketing Manager

Priority Gold

Marketing Director

American Hartford Gold

Ideal Living

• Daily management of the full end-to-end program for affiliate marketing, including prospecting, recruitment, evaluation, outreach, negotiations, relationship building, optimization, and reporting.
• Develop and grow strategic affiliate partners, while scaling the program, with an emphasis and priority on quality publishers and highly engaged influencers and email affiliates.
• Grow the numbers of social influencer partnerships by 60% and the revenue of social influencer marketing by 30% for the first year. 
• Develop monthly communications for the affiliate network and develop close relationships with top partners by having webinars and attending trade shows. 
• Develop and execute incentive programs, commission structures and promotions.
• Collaborate with brand marketing, public relations, merchandising, product owners, finance, and design teams to execute partner messaging, creative assets, and integrations.
• Purchase and negotiate pricing for various media, including email, banner and Web pop-up advertisements. 
• Perform analysis on tactic health and identifies trends impacting KPIs. Responds quickly to highlight key discrepancies to leadership and presents actionable recommendations to leadership and key stakeholders.
•Analyze ROI for each publishers and influencers, maintain ROAS and negotiate commissions for the ongoing deals and projects.

Delta Tours & Travels

• Coordinate and manage events that target specific audiences to drive business growth and brand resonance within key markets. 
• Entrusted with managing the Marketing Department budget, overseeing all marketing activities on Google Analytics to ensure  profitability and efficiency. 
• Liaise with the suppliers, investors and sponsors to develop and direct the company’s marketing and public relations campaigns. 
• Establish strategic affiliate marketing goals with media representatives and partners, such as influencers, Groupon, and Travelzoo to  secure promotion and advertisement. 
• Manage company platforms and communication channels, including the official websites, email blasting content, and social media.

Product Marketing Specialist

• Gather data on campaign success, often through collecting audience feedback
• Create detailed and visually appealing graphs and present them to business decision-makers
• Assist with the setup, facilitation and completion of marketing events
• Oversee the design and graphics of marketing materials
• Conduct market research to better understand the marketing needs of the organization and its target audience

Product Marketing Associate

Trine University

•	Establish and foster productive relationships with current and prospective students. Successfully enhance the recruitment and enrollment target rates in a year.
•	Build the value proposition, messaging, competitive differentiation, and develop a recruiting strategy to promote Trine University’s undergraduate and graduate program internationally.

Marketing Assistant

Alex is an experienced Marketing professional with an Finance and Management background from Trine University MBA program. Her expertise includes: affiliates and partnerships strategic and financial planning, product marketing, project management, and Scrum master certified. She has experience in E-commerce, Entertainment and Real Estate industries.

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