ScaleCrush

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SEO Content Manager

Alexis Herrington

I help brands gain website traffic and cater to an American or international market. 

- Production of blog posts, articles, and website copy 
- Improvement of web content for accuracy, grammar, style, and web writing best practices
- Optimization of web content for search engines
- Translation of web content from French to American English

Freelance Content Writer

Jellysmack

Beauty Studio is a Jellysmack original channel featuring out-of-the-box tricks, rising trends, smart tutorials, and inspiring makeup artists.

Collectively, Beauty Studio and its sister channels like Crowned Ladies and Boys Do It Too have more than 74M followers and generate more than 2.5 billion monthly views across platforms.

My responsibilities included:

- Researching, writing, and ensuring the quality of scripts for beauty-related videos 
- Sourcing and directing voiceover artists
- Managing video projects
- Writing, editing, and optimizing taglines for TikTok, Instagram, Facebook, Snapchat, and YouTube
- Proofreading video subtitles
- Adding titles and steps to video content
- Translating text from French to American English
- Working with an international team of video editors, community managers, and content strategists to prepare content according to publishing deadlines

Social media content writer - Beauty Studio

Jellysmack is the global creator company that detects and develops the world’s most talented video creators.

Jellysmack's creator program works with influential creators like MrBeast, Bailey Sarian, Derek Deso, Brad Mondo, and so many more to optimize, operate, and distribute creator-made video content tailored to different social media platforms. 

As a copyeditor for the creator program, my role included: 

- Proofreading and editing video captions, titles, thumbnails, and taglines of videos created for Facebook, Instagram, TikTok, and Snapchat 
- Researching creators to ensure accuracy of language and cultural references in video content.

Copyeditor - Creator Program

MyFrenchLife™ - MaVieFrançaise® - MyFrenchLife.org - PAGE

MyFrenchLife™ - MaVieFrançaise® is a magazine & website with a global community of Francophiles both English and French speaking.

As an intern, I collaborated with a global team on editorial, publishing, and digital communication projects. 

Writing:
- Created online content focusing on French culture, current events, and travel.
-  Pitched, researched, and wrote articles for online magazine.
- Repurposed old content by reorganizing, reformatting, and writing updated introductions.

Editing:
- Formatted articles in WordPress. 
- Sourced relevant photos.
- Optimized content for search engines through keyword placement, relevant links, and readability of text. 

Social Media:
- Sourced content ideas by analyzing community Facebook groups. 
- Created and scheduled Instagram posts.
- Used Facebook, Twitter, and Instagram to build online community and boost reader engagement.

Editorial Intern and Content Writer

Université de Bordeaux

English Instructor

Ministère de l'Éducation nationale

English Language Assistant

Louisiana State University Center for Academic Success

Receptionist and Tutor

Zoes Kitchen

Hostess and Server

Content Management Apprentice and Master's Student 
INSEEC Business School - EN/FR - Digital and Data 

Specializing in Digital Marketing and E-Business 
M1 coursework includes: 

- Digital Project Management 
- Digital Strategy and SEO Policy
- Decision Support Software
- Customer Relations Management
- Digital Communication
- Legal Environment of E-Commerce
- Business Intelligence and Data-Driven Marketing
- Social Media Strategy
- PAO Software
- Fundamentals of UX/UI Design
- Corporate Strategy & Business Plan
- Web Analytics
- Data Management & Online Business
- Budget Management & Dashboards
- International Negotiation

Taplio

Alexis Herrington's Linkedin Analytics