Alexis K.

T.D. Jakes Foundation

As Vice President at the T.D. Jakes Foundation, I lead the organization’s integrated marketing, communications, product development, and experiential strategy functions—building a unified vision to amplify our mission of economic empowerment, education, and community transformation. I oversee a cross-functional team responsible for national brand positioning, high-impact storytelling, strategic media partnerships, and donor engagement initiatives that drive visibility, influence, and growth.

Key responsibilities include:
– Leading the foundation’s marketing, branding, and communications strategy across digital, experiential, and earned channels
– Spearheading the development and launch of scalable products and thought leadership platforms aligned with our pillars
– Shaping and executing major experiential initiatives, including signature events and campaigns
– Leading executive visibility, media relations, podcasts and high-level stakeholder communications
– Collaborating with cross-sector partners, philanthropic leaders, and internal teams to drive mission-aligned growth

Vice President, Marketing, Communications, Product Innovation & Experiential Strategy

Hallmark Cards

As Vice President of Hallmark Mahogany, Alexis Kerr carried the profound responsibility of stewarding one of the most beloved brands in Black culture—and she did so with vision, reverence, and transformative leadership. Charged with full profit and loss accountability, Alexis redefined Mahogany’s role within the Hallmark Global portfolio, guiding it from a legacy greeting card line into a multifaceted lifestyle brand that honored the richness of Black identity and storytelling.

Under her leadership, Mahogany became more than a product—it became a cultural force. Alexis led the launch of mahogany.com, a direct-to-consumer platform that housed original editorial content, a national writing community, and a curated marketplace. Through this platform, she created pathways for over 50 Black-owned businesses to reach new audiences and scale their visibility.

She envisioned and executed Mahogany’s first-ever experiential activations, including Mahogany Honors and the Mahogany Moment conference—immersive, soul-stirring experiences that celebrated Black women, creatives, and change agents. Her strategic influence extended to television, where she championed the launch of Mahogany Films on the Hallmark Channel, a milestone that brought culturally-authentic narratives to millions of households and garnered industry awards.

Every initiative Alexis touched—podcasts, product innovation, live experiences—was infused with intention, community, and impact. Her work not only elevated Mahogany’s relevance but also reshaped the brand’s legacy for a new generation.

This success positioned Alexis to lead Hallmark’s broader multicultural marketing efforts, expanding the blueprint she built with Mahogany to guide the evolution of additional cultural identity brands. Her work is a masterclass in honoring heritage while building the future.

Vice President of the Mahogany Brand & Multicultural Marketing

Cadillac

Head of Multicultural Marketing | Strategy, Content and Execution

Successfully expanded BOOK by Cadillac, a mobility start-up for the industry’s first luxury vehicle subscription service program into two additional markets increasing the membership by 45%.
Leading Marketing research projects and strategic business optimization initiatives.

Head of Operations, BOOK by Cadillac

Managed the CRM team that was responsible for leading the definition and implementation of the ideal strategy to achieve superior customer experience and deliver a world-class shopping, buying and ownership experience at every interaction that leads to Advocacy, Retention and Repurchase throughout eight Middle Easter countries including Saudi Arabia.

Additionally, managed the Customer Journey Mapping process and translated the needs of the customer into sustainable well-defined initiatives that are executable at a regional and dealer level that reflect the customer’s point of view. 

Finally, consulted dealers with updated tools and processes to enhance their lead generation, phone calls, web inquires, and database management essentially driving increased sales revenue and service retention for the GMC, Chevrolet and Cadillac brands.

Middle East: Retail Experience and Loyalty Manager

General Motors

•	Responsible for National annual budget, 3 direct and 6 agency employees to successfully launch the first ever Chevrolet aftersales aligned brand campaign that produced the highest ever engagement for an aftersales campaign.
•	Strategically developed new aftersales content for Chevrolet New Roads magazine, Facebook pages, digital executions, CSSR and Playbook.
•	Managed Cadillac Aftersales creative development production, agency coordination and campaign research.

National Advertising Content/Social/CRM Manager 

•	Sourced all GM full size truck heating and cooling systems for Lockport Operations with revenue of $500 million.
•	Strategically interfaced with the Plant Manager, leadership team, finance organization and purchasing organization to ensure Lockport operations competitively aligned with GM’s short and long-term labor, sourcing and manufacturing vision.
•	Negotiated market pricing for all Thermal Products within the GM portfolio by May 2011 saving $10 million.

Business Development Manager

Delphi

Negotiated and managed a book of business in excess of $750 million dollars.

Sr. Sales Account Manager – Current Business/New Business Development

Alexis is a seasoned marketing executive and purpose-driven brand strategist with a track record of leadership at some of the world’s most iconic and influential brands. She currently serves as Vice President of Marketing, Experiential, Products, and Communications at the T.D. Jakes Foundation, where she leads storytelling, brand growth, and strategic engagement efforts. Previously, she served as Vice President of Hallmark’s Mahogany brand, where she championed culturally resonant storytelling and brand transformation.

Prior to Hallmark, Alexis spent nearly a decade at General Motors, where she held multiple leadership roles, including spearheading multicultural marketing for Cadillac and leading customer experience initiatives across the Middle East from the UAE. With a foundation as an engineer and a global perspective shaped by both corporate and startup environments, Alexis brings an unmatched blend of innovation, cultural insight, and strategic thinking. She is also a dedicated board member, committed to elevating community impact and legacy-driven leadership.

Vice President of the Mahogany Brand

Evolving the Mahogany brand into a unique business within the Hallmark Global portfolio, driving all aspects of what the consumer sees and experiences and growing the brand into new spaces in the marketplace.

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