Alexis Au-Yeung's Linkedin Analytics

Spent over 13 years helping brands expand across APAC → Worked with companies like Google, Uber, and Airbnb. → Managed from brand strategy to performance marketing. → Launched and scaled campaigns across some of the world’s most competitive markets. But when I co-founded anatae as the CMO, Japan’s biggest experience gifting platform, my role transcended marketing. I had to figure out how we position the brand, acquire users, and build long-term trust in a market where all new brands face skepticism. From influencer marketing to optimizing performance campaigns, every decision is focused on building credibility, driving growth, and creating a seamless gifting experience. Here, I share insights on: → How to break into the Japanese market (without making common mistakes) → Growth strategies that actually work (and why many fail) → Lessons from scaling brands across APAC Connect if you’re looking to expand into Japan, or just want to see what works in a complex market.