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I've been helping some of the best start-ups generate millions of euros in revenue from content for over 10 years. Today, I help B2B SaaS companies create business-focused marketing strategies. Flashback to 2013, when I started my career as a Content Marketer at iAdvize, a Nantes-based scale-up at the forefront of Content Marketing. There I made my debut and discovered a passion for content as a vector for growth and leadership. I continued my career in B2B SaaS at Kameleoon, where I was able to put my knowledge to good use as the first marketing recruiter. I developed a content strategy with the aim of convincing the market of the robustness of our A/B testing solution. As Online Marketing Manager, I developed my skills in online acquisition for 6 countries. A few years later, I took off for YouLoveWords. First as Inbound Marketing Manager. The following year I was appointed Marketing Director and a year later Chief Marketing Officer. I was finally able to express myself fully in the position that had been beckoning me since the start of my career. First recruitments, first marketing team, first victories. 5 years on and YouLoveWords is : - +3 million euros in revenue generated thanks to marketing and an ROI x3 - A Content Week with +600 participants and +40 speakers - A #1 blog on Content Marketing (+30% traffic/year) - An SEO strategy with a business ROI of +571% - An Academy with +1000 students trained After all these years, I've realised that my convictions create value. Flashforward to early 2023, when the time had come for me to explore a different path. That path is to make CEOs understand that marketing is not a commodity but a necessity. That if you want to generate revenue today, it's unthinkable not to invest in marketing. That creating a marketing strategy from A to Z requires experience, expertise and method. --------------------------------------------------------------------------------------------- Today, I'm helping the CEOs of start-ups to design conversion- and business-focused marketing strategies. Contact me by PM to discuss your issues and quickly identify solutions. For future speaking opportunities/interviews/other requests, send an email to [email protected].
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