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I’m a UX Designer and UX Researcher with 6+ years of experience transforming complex, underperforming products into intuitive, outcome-driven user experiences, specifically across internal tools, enterprise workflows and B2B SaaS platforms. My superpower is diagnosing the root cause behind low product usage and adoption and translating that insight into user journeys and prototypes that increase retention. I specialize in bringing usability, systems thinking, and business strategy into alignment, so users (whether power users, employees or customers) can navigate tools with confidence and ease. At Sutherland, I designed AI-powered agent-assist tools for Fortune 500 customer care centers (5K+ agents), reducing handle time by 12% and increasing product adoption by 25% within the first month. At FormAssembly, I led UX for workflow enhancements and a 0-to-1 mobile app launch, reducing support tickets by 20% and improving trial retention for enterprise users building complex data collection flows (10K+ accounts). At Predictive UX, I led User Research for a legacy LMS used by 1K+ employees at a Fortune 1000 company which informed designs that led to improved content discoverability and overall alignment with modern learning and compliance goals. I work best at the intersection of UX research and strategic product alignment, bringing structure, flow, and clarity to high-stakes environments where internal tools directly impact performance, retention, ROI and most importantly, the human. UX Design • UX Research • Internal Tools • Enterprise UX • B2B SaaS • Product Strategy • AI Tool Design • Complex Systems • Workflow UX • Usability Testing • Figma • Journey Mapping • 0 to 1 Design • Agile Teams • HCI • Content Strategy
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