ThinkMedium

Helped start ThinkMedium, with a passion for advising companies on how to build more sustainable monetization & measurement practices through privacy-by-design data strategies.

ThinkMedium offers advisory services aiming to foster a sustainable media ecosystem by helping clients grow effectively and responsibly in the face of change, focusing on privacy, brand safety and efficiency.

We are industry leaders and practitioners looking to apply our deep expertise to provide a range of services covering education, strategy guidance, business/product plan development, partner/M&A recommendations, and project execution support. 

We facilitate collaboration and standard practices among clients and other key parties in the industry.

Client Advisor

Remixt

Remixt is a leading Diversity & Inclusion solution based in Paris, offering a SaaS platform designed to raise DEI awareness, give employees a voice, and help organizations prevent turnover, legal and reputation risks. As advisor, helping to define and execute a coherent partnerships strategy.

Partnerships Advisor

Product Marketing - SMB Partnerships

AppsFlyer

Led strategic partnerships in the Americas with leading media platforms (Google, Meta, TikTok, Snap, Twitter, Yahoo, Apple Search Ads) representing over 50% of total attributed traffic and revenue.

Spearheaded product integration discussions with global impact including privacy-enhancing technology, advising on roadmap planning, supporting go-to-market and facilitating internal education and enablement. 

Built executive-level relationships with ad network sales teams to help define strategy and influence multi-million dollar deals. 

Owned partner education and global joint marketing reports and studies. Internal SME for partner-related knowledge within a team of global and regional partner managers.

Director of Partner Development - Strategic Partnerships

SocialCode

Led data-driven, performance-focused teams operating across a range of Fortune 500 clients including Wells Fargo, Sephora, Kendo and Gap Inc. running end-to-end media strategy, planning and execution. Responsible for revenue growth, team operations, business excellence.

o Oversaw $200M annual spend on Facebook and other social platforms
o Hired and trained 15 new team members at all levels, from Associate to Director
o 120% revenue attainment vs goal (Q2-Q4 2018)
o Over $30M won in incremental gross revenue (Q2 - Q4 2018)
o Grew $60M partnership with Gap Inc. eventually spanning all brands

Sr. Director, Solutions

Marin Software

Spearheaded paid social growth for Marin Software globally, focusing on new logo and same-store growth, business development and product innovation as well as Sales Enablement.

Co-owned platform partnerships and operated as senior sales consultant resulting in over $1M net incremental revenue closed in 2017, specializing in performance advertising strategy.

Contributed product guidance and program management for market-leading cross-channel advertising and measurement solutions, from search intent targeting to multi-touch attribution.

Delivered keynotes focusing on cross-channel strategies leveraging synergies between Google and Facebook, as well as contributing thought leadership pieces on a cross-channel playbook.

Senior Director, Global Social Growth & Enablement

Helped build Marin Software’s paid social business after relocating to our San Francisco HQ.

First as Team Lead, then as NAMER and APAC Director, led regional Customer Success teams focusing on Enterprise and SMB client growth and retention for a multi-million dollar global book of business.

Directly contributed processes, product ideas and troubleshooting frameworks while the former SocialMoov platform was integrated into the Marin Software SaaS platform infrastructure.

Operated as key stakeholder for Sales as a consultant on strategic paid social deals.

Helped develop and eventually co-owned business relationship with platform partners Facebook and Twitter.

Director, Social Customer Success - North America & APAC

Social Moov (Acquired by Marin Software)

Helped grow SocialMoov’s global operations at a 250% YoY clip, leading a team of 7 social media consultants at our Paris HQ, resulting in an acquisition by Marin Software in 2015.

Onboarded and grew a $100M annual media spend portfolio of major EMEA advertisers and partner agencies, managing multi-million dollar relationships with senior stakeholders up to C-suite.

Directly operated multi-million dollar paid media campaigns through our ad platform in a broad range of verticals including retail, ecommerce, gaming, luxury, automobile.

Contributed advertising strategy routinely exceeding direct response goals by up to 100%.

Contributed product strategy guidance and troubleshooting escalations with our CEO, product team and engineering unit.

Team Lead, Social

Joined as a paid social rookie and quickly grew to owning strategic accounts in a broad range of verticals, operating about $1M in managed advertising budget in that timespan.

Developed a self-service portfolio in excess of $5M annual paid social budgets on our SocialMoov platform, owning all software demos and training as well as up-selling for my book of business.

Specialized in performance campaigns on Facebook and Twitter resulting in 10+ case studies, occasionally beating client goals by 4x.

SocialMoov was a Facebook Preferred Marketing Developer (later FMP) since 2011 and the first Twitter ads API partner in Europe.

Social Media Consultant

Trekea Mobile

Organized the launch of LiveTrekker, a travel app, on the App Store and Google Play in EMEA, NAMER and China. Helped achieve global growth to a 5-digit user base on a $0 advertising budget, before the company pivoted to enterprise customers in the oil industry.

Owned most digital channels starting from scratch, including community management on all major social platforms, online newsletter scaled to 15K subscribers at a 20% average open rate, CRM and display deals.

Managed PR agency, built and led 10+ partnerships ranging from travel bloggers to amateur Rally team competing at the WRC Rally Italia Sardinia, organized presence for 3 major start-up shows in Paris, London and San Francisco.

Created web assets and ad material using editing tools (self-taught), consulted with our designer and engineering team on product design, managed website content on Wordpress / SVN. Managed 2 interns focused on growth markets, China and Middle East.

Product Marketing & BD

Energizer

Owned category development for Energizer battery products on the French market, with purview ranging from promotional material design to in-store catalogs and merchandising.

Briefed advertising agencies on promotional collateral to highlight special offers, produced customer presentations, built and delivered 2012 trade partner catalog from scratch, owned business reporting.

Supported on-site promotional events, including partner trade fairs and store events.

Category Manager

In charge of customer loyalty program operations for SFR, France’s 2nd largest telecom operator.

Created loyalty program material designed to advertise loyalty incentives nationally, including in-store advertising design and copy for a network of 900 stores.

Maintained a broad range of loyalty program-related tools within a set yearly budget: phone pricing database, bonus points system determining customer upgrade eligibility based on data analysis evidencing consumption trends, etc.

Promoted SFR’s loyalty program and related store material to business partners: franchisees, supermarkets and SMB.

Sales Marketing, Customer Loyalty Department

Adtech and advertising leader passionate about media technology, privacy and sustainability, and building winning partnerships globally. I help startups and Fortune 500 companies make the right choices. I’ve built and led multi-layered, globally distributed teams and executed product go-to-market and programs with the largest tech companies worldwide.

Taplio

Alex Roucourt's Linkedin Analytics

Alex Roucourt

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Alex Roucourt's Linkedin Analytics

Alex Roucourt

Want to drive more opportunities from LinkedIn?

Alex Roucourt's Linkedin Analytics