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I partner with mid-market and enterprise organizations, entertainment venues, and luxury brands to implement transformative solutions blending digital innovation with human-centred design. With over 15 years of cross-functional expertise spanning marketing, operations, customer and employee experience design, product management, and technology implementation, I bridge strategic vision with practical execution. My approach combines business architecture, digital transformation, and change management: - Led end-to-end customer experience transformations that increased property occupancy from 79% to 90%, driving 102% revenue growth ($85M→$188M) - Developed and implemented data-driven marketing programs, managing multi-million dollar budgets with double-digit improvements in lead generation and conversion metrics - Orchestrated enterprise-wide SaaS implementations including CRM, marketing automation, work management and data analytics platforms in highly regulated environments - Pioneered process optimization initiatives delivering more than $5 million in operational savings through innovative workflow solutions My diverse background, from emergency services leadership to founding and scaling technology startups, has given me a unique organizational resilience and adaptability perspective. I excel at guiding interdisciplinary teams through complex change while maintaining focus on business objectives and stakeholder alignment. I'm committed to creating solutions where technology enhances human potential within ethical, sustainable frameworks.
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