Typeface

Joined via acquisition of Treat AI.

Backed by Salesforce Ventures, Lightspeed, Madrona, GV (Google Ventures), Menlo Ventures, and M12 (Microsoft’s Venture Fund)

New Business Development / Partnerships

Headwall

Headwall is a collective of performance marketers from agencies and in-house teams.

We focus on general growth marketing for ecom and apps, including paid media management performance creative, and BI / data analysis. 

Grew to 7–figure annual revenue and $25mm in ad spend under management in 18 months.

Founder

Nads Organic Underwear

Advisor

Growth Marketing Consultant + Advisor

Consulted VCs, PE firms / hedge funds, and ecom growth companies on the social advertising landscape, marketing/ad tech, and omni-channel commerce strategies. Assisted with portfolio and prospect company due-diligence.

Angel investing directly in early stage companies + SPVs

Growth Marketing Consultant + Advisor + Investor

Treat

Helping to build the future of AI creative for CPG brands. Acquired by Typeface. 

Contributed to a complete product + GTM revamp within the first 2 months. Led a 4 months corp dev process across 50+ potential acquirers and secured 2 LOIs. 

Backed by Greylock, Vinyl Capital, SV Angel, Homebrew, Eniac Ventures, and an amazing crew of industry veterans.

President / Chief Customer Officer

Whym

Save Now. Buy Later. Backed by investors & angels @Stripe @Venmo @Paypal @Apple @Google @Lightspeed @Sequoia @Salesforce @Snap @Facebook @Uber

Artifact

Brij

Brij is a software platform to connect the online & offline. We help brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.

Invested in the seed round.

Investor

Intelligems

Intelligems is a b2b [martech] software company that helps e-commerce companies optimize profits and improve margins by providing a suite of tools to run tailored experiments on prices, discounts, shipping rates, content, campaigns, and more.

Invested in the seed round alongside Vinyl Capital.

Verishop

Revamped the growth marketing program, and built a team of best-in-class marketers. Reported directly to the CEO. 

Learned an immense about the right balance between ROAS and contribution margin. 

In-housed all core marketing including paid social, search/shopping, affiliate, and crm.

VP of Growth Marketing

using gen AI @ Treat to make your brand more creative, faster | talking about startups, SMBs, and everything in between | sometimes Angel Investor |

I've spent the past decade working in performance marketing, around some of the best minds in the industry.

Specialties and areas of focus include:

- Direct response advertising (FB, Google, Twitter, Snap, Google, Pinterest)
- Paid marketing strategy - both CPA and ROI/LTV optimization
- Optimization theory and execution
- Marketing growth strategy
- Sales / new business development
- Performance marketing team building 
- Partner development
- Distribution / inventory partnerships
- Contract creation and negotiation
- General early-stage hustle

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