Alex Park's Linkedin Analytics

Results-oriented and multilingual (English, Korean), I am an adaptable and data-driven Senior Marketer with over 15 years of proven expertise across B2B and B2C. My career has been marked by successfully developing and executing multi-channel marketing strategies across traditional and digital channels. Collaborating seamlessly with global teams spanning the US, APAC, and EMEA, I have partnered with brands like Microsoft, LinkedIn, Apple, Spotify, and Salesforce to achieve business objectives including MQLs, revenue and audience growth, customer engagement, enhanced product/service awareness, adoption, and conversion. My strength lies in fostering strong relationships with cross-functional stakeholders and external partners, leveraging my exceptional interpersonal and communication skills to facilitate seamless collaboration. I excel at translating complex data into actionable insights that drive clarity and accountability, thereby optimizing team performance and ensuring business continuity. A lifelong learner with a growth mindset, I like to conduct A/B tests (e.g. copy, creative, channels) to optimize campaign performance and maximize return on marketing investment (ROMI). Balancing hands-on execution with strategy, I am known for my bias toward action and dedication to cultivating a culture of growth, accountability, and business excellence. Leading by example, I empower teams to achieve peak performance by embodying the skills, capabilities, and behaviours essential for success in today's competitive landscape.