Alex Layton's Linkedin Analytics

• A certified digital and brand specialist B2B/B2C senior marketing leader with extensive experience in global, regional and local roles, both agency-side and in-house. • Strategic and results-driven with a proven track record of creating and delivering impactful, creative and commercially successful brand and trade campaigns that deliver a strong return and drive business objectives. • Commercially astute with significant experience in P&L and A&P budget management (global and local budgets in excess of £1m). • 360 campaign experience covers the entire marketing mix across digital and traditional marketing channels and technologies. Also maintaining a razor-sharp focus on both the long (brand building) and the short (performance marketing, PR etc). • Growth focussed and deeply passionate about continuous development to foster a permanent sense of curiosity and humility. • Senior Leader MBA (graduating with Distinction from the University of Exeter Business School) and Chartered Manager (Chartered Management Institute - CMI). Experience and skills include: Marketing and brand strategy • leadership and management • diversity & inclusion • data and customer insights • stakeholder engagement • NPD • qualitative and quantitative market research • brand and corporate PR/communications • digital and performance marketing • partnership and agency relationships • events and project management.