University of Tennessee, Knoxville

Advisory Board Member

BENlabs

• Oversee strategic partnerships and the affiliate program - recruit net-new creators and vet top-performing partners to nurture deeper collaborations
• Spearhead co-marketing efforts with aligned brands, while ensuring consistency with TubeBuddy's brand and objectives
• Conduct comprehensive reviews of partnership metrics, offering data-driven insights and recommendations for optimization
• Foster strong cross-functional ties with internal teams, including paid media, lifecycle marketing, brand, and content, for cohesive partnership strategies and new initiatives
• Lead the development and rollout of marketing campaigns with partners, aligning with TubeBuddy's growth goals
• Represent TubeBuddy at industry events, monitor market trends, and adjust strategies to maintain a competitive edge
• Manage the partnership program budget, ensuring maximized ROI and efficient resource allocation
• Implement feedback loops with partners and internal teams for ongoing program enhancement and alignment

Manager Strategic Partnerships

Village Marketing

• Support the strategy and execute on client needs for paid partnerships across various brands, including Boll & Branch, Hilma, The Farmer's Dog and ME+EM
• Discover, outreach, negotiate, and lock paid partnerships based on client demos
• Create contracts and facilitate redlines through full execution of paid partnerships
• Report, analyze, and present performance on a consistent basis to clients on how influencer campaigns are moving consumers down the funnel to purchase
• Oversee the briefing, content creation, and approval process across various social platforms, including Youtube, Instagram and TikTok
• Execute collaborations end to end, analyzing performance to create optimizations for revenue driving campaigns in real-time
• Lead liaison for clients' preferred external vendors, i.e. Klarna Creator Platform

Influencer Marketing Manager

eviCore healthcare

• Support the content creation and development of marketing communications, including blog posts, infographics, podcast and webinars
• Collaborate with subject matter experts for solution-based content marketing
• Project manage campaign initiatives, workflows, and publication schedules
• Publish eviCore content to social media and cross-promote Evernorth + Cigna
• Track and report on website and social media performance
• Manage inbound messages from owned social channels and the media inbox
• Report on analytics for content marketing strategy, including defining audience personas and content mission, setting clear marketing objectives for content, and defining how the organizations’ content integrates with larger objectives
• Assist with SEO initiatives for website optimizations and content opportunities
• Ensure branding standards and messaging are maintained across all platforms
• Lead liaison for external vendors such as Contently, Meltwater and Brightedge

Digital Marketing Lead Analyst

SmileDirectClub

• Activate a diverse range of influencers to accomplish company campaign goals
• Manage vetting, negotiations, contracting, briefing, content approval, and measurement reporting in domestic and international markets
• Collaborate with Paid Media, Legal, Social Media, and Finance teams
• Act as primary day-to-day influencer contact for International team and agencies
• Monitor, report and analyze organic paid social performance
• Develop and manage Influencer Standard Operation Procedure

Influencer Marketing Specialist

Incredible Foods

• Monitor media, create content, and manage editorial content calendar 
• Develop and manage influencer program and network
• Proofread copy for consistency on packaging, print collateral + electronic communications 
• Project manage vendor relations, tradeshows, industry events, and market research 
• Lead development of holistic email and social campaigns
• Monitor industry trends, social media & email performance, and Google Analytic reports
• Oversee and directly respond to company inquiries through social media and email

Marketing Associate

Empire Group

• Lead development and implementation of all marketing campaigns and processes
• Media monitor, create content + visuals, and manage editorial content calendar
• Project manage tradeshows, industry events, and market research
• Proofread copy for consistency on print and electronic communications
• Monitor industry trends, email marketing data, and Google Analytic reports
• Create job descriptions and recruit/screen qualified candidates for rapidly growing company

Marketing Specialist

ConsumerMedical

• Collaborated with team to execute a robust calendar of B2B campaigns and track ROI
• Media monitored trends, created content, and managed editorial content calendar
• Provided support for tradeshows, follow ups, and competitive research
• Provided project management support for on-site event revamp and company rebranding 
• Created weekly quality assurance reports and monthly social analytic engagement reports
• Proofread copy for consistency on print and electronic communications
• Support HR as needed with recruiting, job postings, interview coordination, and onboarding

Marketing Coordinator

Longhorn Steakhouse

• Provided excellent customer service for various clientele
• Effectively communicated new offerings and specials
• Continuously met and exceeded sales on a weekly basis
• Worked cross functionally in a team setting

Server

NEJM Group

• Tracked NEJM contributors’ article pickups via Vocus PR Suite
• Identified and reviewed journal and news articles on the Vocus media database
• Tracked, monitored and archived social media articles and news reports
• Analyzed published article data for use of NEJM

Media Monitor

Experienced creative + analytical holistic marketer with a strength in meaningful partnerships. Passionate about health, wellness, and equality.

Taplio

Alex Snow's Linkedin Analytics

Alex Snow

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