Redpin

As Marketing Lead for the US & Canada, I drive customer acquisition and growth strategies for both B2C and B2B2C markets. Collaborating closely with the North America GM, Product Lead, and Global Marketing team, I define and execute Go-To-Market (GTM) strategies for new products, scale brand presence, and optimize the customer journey. I oversee all digital marketing channels, and customer engagement/retention initiatives, and manage key KPIs and marketing budgets. Additionally, I partner with local sales teams to support affiliate networks and ensure successful campaign execution, delivering growth and market leadership in a competitive landscape.

Marketing Lead - North America

Snappy

Reporting to CMO
- Engagement, User Acquisition, Growth, and Retention through effective lifecycle marketing strategies
- Implementation of Hubspot CRM to drive efficiency across the entire organization
- Facilitate automation for product-led growth and sales-led go-to-market strategies 
- Reporting and tracking of key metrics inc: ROI, CAC, multi-attribution modeling
- Deployed and executed comprehensive marketing campaigns and tailored content to enhance customer value/satisfaction, increase loyalty, reduce churn, and maximize long-term value/ROI.
- Develop personalized and targeted communication strategies to nurture customer relationships throughout their journey, leveraging various channels such as email, social media, and in-app messaging.
- Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to align marketing efforts with business objectives and ensure consistent messaging.
- Conduct market research and customer analysis to identify opportunities for improving customer experience and increasing engagement (e.g. Customer Feedback/NPS)
 - Optimize marketing automation tools and CRM systems to segment customers, automate campaigns, and track performance metrics.
- Enriching customer data by monitoring customer behavior/feedback, and market trends to drive continuous improvement and identify Product-led upsell and cross-sell opportunities (e.g. HRIS integrations, Salesforce App Marketplace etc)

Senior Marketing Manager - Product, Growth, Lifecycle & Retention

UK government

The UK’s Marketing lead for Technology, Financial/Professional Business Services and Retail sectors, for trade, foreign direct investment, and inbound growth into North America.
- Developing high-level GTM strategies and campaigns across for UK businesses trying to establish presence in the North America market
- Large scale marketing support for events (including CES)
- OOH, email, omnichannel, sponsorship, Digital, paid, social, and event marketing activities surrounding key events/moments and campaigns that encourage growth and HMGs objectives for the region
- Building Her Majesties Government's brand presence awareness across North America and showcasing the UK’s trading strengths and commitments

Senior Marketing Manager - Growth, Product, Engagement

British Consulate Lead for Digital communications from the Foreign, Commonwealth & Development Office (FCDO) including trade and investment. 
- Building digital strategy and campaigns to promote UK programs and prosperity in NA, including key policy areas including, Climate/Sustainability/FTAs
- Responsible for brand, design and social media (@UKinUSA and @UKinNewYork)
- Synchronising the UK branding and messaging across the United States
- Built engaging digital presence for UK pubic affairs and soft power events 
- Initiated digital strategy for G7 hosted by the UK
- Working with the UK Mission to the United Nations during UNGA to develop a strong presence for British ministers and other high-level VIPs attending in New York

Head Of Digital - Strategy & Product

A group of exclusive private summer camps based in Northwestern Connecticut, catering to markets across the United States and 18 international markets including the UK, Mexico, France, Spain, Italy & China.
- Defined and developed creative content marketing strategies
- Exponential growth revenue 26% YoY (2019)
- Led expansion of international markets, specifically Mexico, Caribbean, and Europe
- Defined an innovative sales and marketing strategy
- Implemented new email marketing strategy - email design, A/B testing, optimization, + critical analysis
- Managing all internal comms, and development of training resources for employees Introduction, implementation, and training of a new CRM platform
- Developed new and engaging content for cross channel comms and for multiple digital formats
- Integrated and implemented Hubspot platform across the business
- Led mobile optimization project across the company
- Managed new website development and build
- Increased in NPS score +20 pts in one year
- Recruited and integrated a team of 30+ to follow the company’s procedures + core philosophy
- Collaborated with strategic partners to build 3rd party content for digital campaigns

Assistant Marketing Director

Virgin Atlantic

Virgin Atlantic is one of Britain’s major international airlines. Operating a network of international services to North America, the Caribbean, Africa, and Asia from its hubs at London’s Heathrow and Gatwick airports. Virgin Atlantic is owned by the Virgin Group (20%), Air France-KLM (31%) and Delta Air Lines® (49%) operating to over 200 destinations worldwide. Virgin is one of Britain's most iconic brands.

- Managed trade B2B campaigns to drive Virgin & Delta Air Lines sales and increase market share
- Implemented brand awareness campaigns in the North American and European Markets
- Built and managed relationships with key accounts and stakeholders
- Implemented Salesforce Sales Cloud and Marketing Cloud integration
- Delivered the Joint Venture market proposition with Delta Air Lines® across the UK market Developed relationships with tourist boards in international markets (Including US/Caribbean/Asia) 
- Encouraged innovation with partners including a successful Snapchat campaign
- Led and organized trade comms role out for VAA’s largest systems transfer (AIR4)
- Managed Salesforce Sales cloud and marketing cloud rollout
- Defined Warner Bros to build an experiential campaign the Harry Potter Franchise (Fantastic Beasts)
- Launched #OneDay Campaign - driving sales and engagement through VAA’s trade platform creating one the most successful trade campaigns.
- Managed production of digital content for sales teams, third parties, and other stakeholders
- Developed new and engaging content for cross channel comms and for multiple digital formats
- Organized email marketing - production, design, A/B testing, optimization, and reporting
- Managed comms roll out of B789 Route Launches & A351 Product Launch Trade Comms

Marketing Manager

AIFS

The American Institute for Foreign Study (AIFS) is an American travel and insurance company, managing a number of educational and travel programs centered on cultural exchange. Its operations include college study abroad, au pair placement, camp counselors and staff, gifted education, and high school foreign exchange. AIFS maintains global offices in 15 countries. AIFS is a privately owned U.S. company with wholly-owned subsidiaries around the world and has annual revenues in excess of $180 million.

- Managing social media channels
- Implementing successful and innovative marketing strategies
- Increasing brand awareness across the UK with the Camp America brand
- Developing social strategies and protocols
- Building B2B relationships to ensure customers were receiving the best possible experience
- Supporting large scale events throughout the UK

- Increasing brand awareness within the Australia market with the Camp America brand, Au Pair in America, Au Pair in Australia, Work & Travel and other programs
- Revenue increase of 12% YoY - 2013/2014
- 200% growth in social platform engagements in 12 months
- Developing new marketing strategies and protocols
- Building B2B relationships to ensure customers were receiving the best possible experience
- Coordination of events across Australia
- Managing the successful rebrand of AIFS Australia - including the development and build of a new website
- Establishing new relationships with partners across Australia to allow AIFS to maintain its high quality service
- Introduction of new CRM platform and email marketing program for the AIFS Australia programs

Working directly on the development of the Camp America program in the UK.

- Managing various events throughout the UK in promoting the program and increasing brand awareness
- Presenting the program during college events - speaking to upwards of 400 people
- Producing Camp America promotional content and videos
- Supporting Camp America’s recruitment fairs in London, Manchester and Edinburgh

Brand Manager

- One of 14 University Brand Ambassadors for MINI UK.  Marketing MINI to the student demographic across the entire country.
- Preliminary forecast expected over 1000 test drives over 90 days, with a 2% conversion rate in the following 18-months.

MINI Brand Ambassador

Marks and Spencer

One of the UK's leading high street retailers. M&S Graduate scheme for undergraduates year-long placement as part of an undergraduate degree. Based in Central London working in various commercial roles across the region.

Commercial Manager - Business Placement Management Trainee

eBay

While working at eBay Australia I was working within the Deals team.  The team was responsible for nationwide deals and offers on the site for Australia and New Zealand.  I was involved with product selection, competitor research, data input and back office e-commerce systems.

Sales & Marketing Intern - Australia

An ambitious and passionate international marketing professional. With experience across a broad range of sectors. With a specialization in tech, education, travel, and tourism and working within three continents. Focusing on marketing strategy, product marketing, content, branding, and cross-channel communication.

Taplio

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Alex Rawlinson

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