👾 Alex Virden's Linkedin Analytics

👋🏼 Hey there - I'm Alex. I'm a marketing leader, musician, founder, small business owner, and (of course) vintage glass collector. My journey has led me to hold roles across B2B and B2C in healthcare tech, edtech, hrtech, real estate, publications, and martech. Along the way, I'm grateful to have learned from and contributed to company cultures at places like Metadata, PatientPop, and EVERFI. I'm privileged to have participated as a speaker at multiple product marketing conferences and on marketing podcasts. I have won Messaging and Positioning Maestro from PMA (2023) and Most Innovative PMM Campaign from PMA (2020). I've also been highlighted as a Top 100 Product Marketing Influencer and recognized as a 2x finalist for Product Marketing Rising Star from PMA. I'm a data-driven, creative servant leader and unifier. I'm very proud of the teams and programs I've built and am fueled by customers' successes and "aha" moments. My best work happens when I can drive impact for a mission I believe in alongside people I love building and growing with. When I'm not running go-to-market, you can find me chasing after my French bulldog, swimming, playing the banjo, or rooting for my sports teams (Baltimore + University of South Carolina). Superpowers include: strategic narrative, pricing and packaging, positioning + messaging, monetization, growth marketing, category design, voice of the customer, go-to-market strategy, product-led growth, demand generation, team building, enablement, customer marketing + lifecycle, strategy, data analysis, market research, communication, project management, strategic planning & execution, market analysis & insights, pricing strategy & optimization, team leadership & development, data-driven decision making, cross-functional collaboration, sales enablement & support. I'm always down for a PMM chat. Reach me at: [email protected]