Gocertify

Helping Gocertify on their mission to deliver smarter, more meaningful rewards to customers in 200+ countries around the world.

Product Designer

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Advising ebb on product & design as they strive for product-market fit.

Product Advisor

Consulting with a young startup in the sports psychology space in bringing their app prototype to market. The scope of my work includes:
- Leading the team through vision & scoping workshops to guide the initial solution.
- Designing the entire mobile app with a focus on brand and a sleek user experience.
- Conducting continuous customer interviews and user testing to gather insights, improve the user experience, and refine the product based on user data and feedback

School Of Code

Providing guidance to bootcampers on design, engineering and problem solving. The school of code has now wound down operations after an incredible 10 years serving the community.

Expert in residence

OneUp Sales

During my 5 years at OneUp, I saw tremendous career growth and learned a significant amount on the way. Highlights from my tenure at OneUp include:
• Grew revenue from 400K to £2.1M
• Built and maintained an average NPS of 45
• Grew monthly active users from below 1K to 5K (400%)
• Sat on the senior leadership team and delivered monthly board reports
• Played a pivotal part in establishing the culture and taking the company from 5 to 40 employees
• Drove the price per user from £15 → £35 (133%)
• Sole product designer for 4 of 5 years, responsible for end-to-end design of all platform features, from concept to delivery.

Specifically in the Head of Product role, highlights include:
🛣️ Collaborated with the CEO to introduce a multi-product strategy, creating a ‘now, next, later’ roadmap for its implementation.
📈 Released product to help grow revenue by 40% in 1 year.
🤝 Established a dedicated product design team and introduced a design system, increasing developer productivity by ~30%.
🚀 Oversaw the inception and integration of a new product, leading it through a pilot programme and devising a go-to-market plan.
🔄 Transitioned product and engineering teams to a pod-based format, introducing processes to boost productivity and focus.
📝 Reported directly to the board on a monthly basis and delivered department updates at in-person quarterly company meet-ups.
💯 Transformed the product and engineering department to be outcome-focused, defining success metrics in advance.
🔗 Ran weekly alignment meetings with department heads to ensure alignment on key business objectives and communicate product changes.

Head of Product

🧠 Collaborated with the CEO to refine the company vision and mission, formulating a product strategy and roadmap.
🛣️ Led product strategy while continuing to own the entire design process for platform features, ensuring a cohesive user experience and seamless feature delivery.
💯 Maintained an average NPS of 35+.
📉 Introduced a feature allowing customers to resolve data issues, reducing support requests by 65%.
⏳ Reimagined the core feature ‘Targets,’ streamlining the process and increasing targets per user by 30%, with a 6x reduction in the time taken to create targets.
🤝 Coordinated a major architectural change for data access, managing an 8-month deployment and collaborating across departments to mitigate risk and communicate changes.
👨‍🎓 Coached engineers to adopt a product and customer-centric mindset, enhancing their accountability in the product development lifecycle.::highway

Senior Product Manager

🎂 Founded the product department without prior product management experience while synchronously operating across both product and development roles.
📈 Managed product development end-to-end, including taking full responsibility for the design of platform features, from wireframes to final UI implementation
🦠 Introduced features to assist with the shift to home working during the COVID-19 pandemic, contributing to a 75% revenue increase over 2 years.
✉️ Commissioned a user survey with over 300 responses (12% of active users).
📈 Drove Net Promoter Score (NPS) from 25 to 45.
🎯 Transitioned the company from a feature factory to a user-centric model, achieving a 300% increase in weekly active users in 1 year.
💙 Established the culture interview process and played a key role in expanding the team from 5 to 40 employees.
💬 Implemented feedback loops and established best practices for collecting feedback across departments.
🚀 Managed the complete product development lifecycle, including ideation; design, engineering, release, and iteration, as the sole product designer due to resource constraints.

Product Manager

⚡️ Transitioned the front end to React with a flux state management architecture, decreasing page load times by 40%.
🌟 Developed frontend solutions while acting as the sole designer for platform features, creating all user interfaces and design assets to ensure a consistent visual and user experience
🖌️ Redesigned the platform and brand, significantly enhancing aesthetics and user experience, contributing to a low churn rate of 7% annually.
🎯 Developed core features, including a reporting tool adopted by 50% of target users on a weekly basis.
🤝 Aligned engineering, customer success, and sales departments to shift from reactive feature requests to strategic, customer-centric product development.
🧰 Implemented agile methodologies and upgraded internal tooling, improving team efficiency.
💯 Introduced product analytics to better understand behaviour and usage patterns.
📄 Established a documentation system, enhancing developer experience and onboarding processes.

Frontend Engineer

Co-founded Bel to create a platform enabling individuals to find the perfect professional fitness coach, addressing the market gap dominated by unverified Instagram influencers. Despite the venture not succeeding long-term, it yielded significant achievements and valuable lessons:
💸 Generated £15,000+ for coaches and 5 successful matches during the MVP phase.
🤝 Onboarded 50 coaches and 200+ individual users to the service.
📣 Designed a personable brand which resulted in 100+ matches between heroes and coaches in 3 months with £0 spent on marketing.
🧠 Learned the importance of validating your offering with minimal effort and in the shortest possible time.

Co-Founder & Head of Product

HackTheMidlands

Collaborate with various roles across the organisation to align the team around creative solutions.

Creative Lead

✍️ Developed and taught full stack development curriculum to students, including creating and maintaining curriculum.
🧑‍🏫 Designed and conducted workshops and live demonstrations for students.
🤝 Provided individual mentorship to students in the class.
🧑‍💻 Taught full stack development to a group of students.

Bootcamp Instructor

Destructive Digital

Led projects guiding startups from ideation to MVP and validation stages, involving user interface design and JavaScript development. Key goals and achievements:
🚀 Guided companies from ideation to launch, assembling long-term tech teams.
🧑‍🎨 Design across various mediums (web, print, merchandise, app).
👨‍💻 Utilised technologies such as WordPress, AngularJS, and Angular 2.
🤝 Collaborated with a variety of stakeholders including clients, designers and off-shore developers.

Product Engineer

Griffiths Waite

A placement year position held at Griffiths Waite that focuses on Oracle Jet development. In my time at Griffiths Waite I helped to introduce Cypress automated UI testing and key updates to the Node JS REST wrapper for their services.

Software Developer

Birmingham City University

Lab demonstrator for two Computer Science labs at Birmingham City University; Data Analytics & Network Fundamentals.

Lab Demonstrator

Seasoned product designer with over 10 years of experience in product, design, engineering, and startups. Successfully founded and led the product & design department as the solo product manager, driving growth from a 5-person business with £300K turnover to a 40-person company generating £2.8M+. Highly versatile, mission-oriented, and data-driven, with a strong commitment to delivering high-quality products and fostering high-performance, growth-oriented company cultures.

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