OneUp Sales

Working on transitioning OneUp towards a multi-product strategy

(A more detailed description coming soon...👀)

Head of Product

As a founding product manager at OneUp, I spotted the opportunity to introduce a product management department and implemented a product way of thinking. This has been instrumental in the success of our company and I have played a key role in building our culture.

My main responsibilities include:
🧠 Defining and executing product strategy across 4 products
💬 Conducting customer discovery to uncover needs and unsolved pains
✍️ Writing data and evidence-driven product requirements documents to align the team on the problem we're solving
✅ Prioritising the backlog with limited engineering resources
🤝 Managing the product team
📝 Writing board reports

The role requires me to work closely with cross-functional team members in design, customer success, sales, and executive teams

Key achievements to date include:
💼 Working from the bottom up to sitting on the senior leadership team in 3 years
📈 Doubling our Monthly Active User count year-on-year
💯 Maintaining a 40+ NPS average
🍃 Rebuilding the platform from the ground up to deliver an industry-leading user experience
💸 Building product to contribute to a 6x revenue growth in 3 years
💥 Founding and growing the product culture at the company
🤝 Played a role in hiring 20+ team members

Senior Product Manager

Sitting on the senior leadership team, leading the product department and expanding our engineering function. During this time we have grown from 5 to 40+ people. My role requires a diverse range of skills to operate cross-functionally in several departments.

The core responsibility of my job is to outline a strategy and assist the team in executing the tactics in order to drive our progress towards the company goals.

We’re on a mission to make it easy sales teams to grow.

Highlights:
🔮 Lead the creation of the product vision & strategy.
📈 Grown Weekly Active Users by 300% in 1 year.
🎨 Redesigned & developed the core product from the ground up.
🚀 Played a core role in hiring ensuring we get the best people to help us scale.
💯 Reported weekly on core product metric reports & produce monthly board reports.
♻️ Created a tight feedback loop between customers and product.
📊 Introduced product analytics to push data driven decision making
💬 Regularly conducting discovery with customers to expand knowledge and shape problems
📆 Created regular alignment meetings between departments
📝 Created, implemented and iterated product processes to assist with the running and scaling of the department.

Product Manager

Lead Front-end Engineer & Product Owner

Joined as the first dedicated font-end hire into the company specialising in react. Identified early on that the existing front-end architecture had developed to the point of been unscalable therefore would benefit from a ground up rebuild using React.

In my time working as a front-end engineer I learnt valuable skills about how to create fast, single page apps that scaled across the world. In truth, a lot of valuable lessons were learnt through failing but subsequently learning from my mistakes. Such experiences have contributed to my current approach towards development.

In my time in the role:
👉 Reduced, on average, page loading times by 40%.
👉 Lead the front-end department in rebuilding the old font-end into a new, production ready updated version.
👉 Drove an update to the companies branding giving the brand a fresh, clean new look.
👉 Redesigned the entire product from the ground up using Adobe XD.
👉 Implemented a modern, hook based React framework utilising the Redux state management methodology.
👉 Transformed our internal development stack bringing the team onto Confluence (for company wide documentation) and Jira (to assist with implementing an agile approach to our development).
👉 Assisted in adopting our practise of the agile development workflow.
👉 Integrated product analytics into our tech stack using Heap to enable us to capture all user behaviour data.
👉 Aligned the CS, Sales and Engineering department to achieve better outcomes for our customers by understanding the needs of our customers and prospects to a far more detailed degree.
👉 Lead UX feedback sessions with customers for upcoming feature releases.
👉 Created and drove engineering process to improve the efficiency and effectiveness of our engineering cycles.

Frontend Engineer

I co-founded Bel because I believe in the vision that fitness can help to make all of us Better in Everyday Life. A core passion of mine is improving people lives through beautifully designed, easy to use product. 

At Bel, I lead product and design to help solve the problem of connecting a hero (the person looking to improve their fitness) with their ideal online coach to help us achieve our mission of empowering coaches to be world class guides for our heroes on their journey to becoming better in everyday life.

My impact at Bel:
👉 Created a relatable brand that talks directly to the consumers pain points.
💯 Scaled our product to 100+ matches in 3 months with £0 spent on marketing.
👉 Designed and developed a ecosystem of product consisting of 1 website and 2 single-page apps.
👉 Produced pitch decks and other investment materials.
👉 Lead the creation of our product vision & strategy.
👉 Ran continuous discovery workshops with users to understand pain points to better inform our strategy.

HackTheMidlands

Collaborate with various roles across the organisation to align the team around creative solutions.

Creative Lead

School Of Code

At School of Code I am involved in the creation and teaching of curriculum content centred around full stack development to a class of students. During my role at School of Code my responsibilities were:
- Creating and maintaining class curriculum
- Generating workshops and live demonstrations
- Providing independent mentorship to students
- Teaching a class of students

Bootcamp Instructor

Destructive Digital

Leading a variety of projects taking startups from ideation state to MVP and validation stage. A variety of work from user interface design to JavaScript development. Key goals and achievements over the course of this job:
👉🏼 Taking companies / organisations from ideation stage all to way up to launch and assembling a tech team for the long-term.
👉🏼 Design in a variety of mediums (web / print / merchandise / app)
👉🏼 Wordpress, Angular JS & Angular 2 development
👉🏼 Managing a team of off-shore developers
👉🏼 Leading several projects
👉🏼 Liaising with clients
👉🏼 Travelling nationally and internationally to meet and present to investors

Product Engineer

Griffiths Waite

A placement year position held at Griffiths Waite that focuses on Oracle Jet development. In my time at Griffiths Waite I helped to introduce Cypress automated UI testing and key updates to the Node JS REST wrapper for their services.

Software Developer

Birmingham City University

Lab demonstrator for two Computer Science labs at Birmingham City University; Data Analytics & Network Fundamentals.

Lab Demonstrator

HaCS BCU

Developer on the committee for the Hackathon & Computing Society at Birmingham City University. Range of responsibilities from the maintaining and distribution of the HaCS Website, mail campaign and other digital material as well as day to day running of society.

Also organised two hackathons and over 30 events though HaCS.

Development

Fluid Design

Freelance consultancy on various projects.

Freelance Web Developer

Alex Wiley Design

Working as a freelance designer / developer. I have worked on a range of projects from design to bespoke development.

Website Developer

Having started as an engineer in my earlier career I have since moved into a product role which fuses my passion for problem solving with my empathy for customers and appetite for strategy & culture.

Since joining OneUp I have progressed to sit on the senior lead ship team as the Head of Product. During in this time we have grown revenue 3x and expanded the team by 4x.

I’m incredibly passionate about scaling culture in startups.

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