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Alfie Marsh

Build your own AI tools without code 👉 toolflow.ai

Founder

I help technical founders go from MVP to $10M revenue through Go-To-Market advisory.

This woman deserves a medal.
Her name is Adriane.

She's my wife.
This year will be our 10th year together.

She's been with me through the highs and the lows.
She's a selfless person.

She consoles me after hundreds of failed investor meetings.
She listens to me practice my pitch for hours on end. 
She reviews my investor updates every month. 
She forces me to take lunch breaks and encourages me to go to bed on time.

She's probably sick to death of it all tbh.
It's not like she doesn't have her own life to worry about!

But yet, she shows up. Every time.

The truth is, behind every person daring to be great.
There are people silently supporting their every move.
With no request for glory or praise. 

Today it's my wife. 
But these people are everywhere. 

To the friend who messages you when you're MIA to see if you're okay. 
To the old colleague who likes your post to help you get more views. 
To the grandma who asks about your job when she has no clue what you do.

Thank you. 

Society celebrates the people who succeed.
But we rarely see the people who make it possible.

So here's mine.

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At Station, we're building the world's first digital workforce anyone can hire. 

We build digital workers that work like humans.

Co-Founder & CEO

Head of US GTM

Head of UK Sales

Account Executive

Sales Development Representative

Global Electronic Trading Sales: Hedge funds & buy-side

Co-Founder & CEO @ Station

Co-founder & CEO @ Station 👉 GetStation.ai

I spent 2 years of my life building a startup that AI agents killed overnight.

2025 was tough. Probably my biggest failure to date.

We started building Toolflow in 2023. 

The premise was simple: a 'no code AI tool builder'. You could stitch together LLM models without code and build mini-apps. It was a cool idea. You could build some pretty powerful stuff with it.

But ultimately it was technology in search of a problem.
And more importantly... no one used it.

Then agents came along and made Toolflow obsolete.

We realized that 'no code tool builders' were cool, but 99% of people don't want to build at all. 

General purpose agents like Manus were easier to use and could be used for a wide range of tasks.

General agents were promising. But they had a problem. 

A single agent that tries to do everything ends up being a 'Jack of all trades and Master of none'.  

Then Claude Code exploded onto the scene. It was built for engineers as a coding agent, but engineers secretly began using it for every day tasks because of how customizable it was. 

So we asked ourselves: 

Could we build a General Purpose Super Agent that was as simple to use as Manus, but as powerful and customizable as Claude Code?

The answer was 'yes'.

We shut down Toolflow and built Station. 

After 9 months of rebuilding from scratch, we're starting the new year by launching Station. 

Agents may have killed my first startup. 
But they gave birth to my second.

I failed to get into my chosen uni 🎓

Got a job selling door2door instead

Rejected 140 times a night to make 1 sale per day 🏚

Reapplied & got into uni 💪🏻
Graduated but then rejected by 80+ companies❌

Parents sold our house so graduated homeless and unemployed 🏚

Got dumped the same week 😢

Finally got accepted by Bloomberg
Enjoyed 3 years
2 promotions
and 5 pay rises

Met the girl of my dreams 💪🏻...
...who then ignored me for 3 weeks after our 1st date 🤷‍♂️

After 3 years
I burnt out
suffered from depression & quit my job. 👎

Cancelled a holiday id bought for valentines because i had no money left

Moved to France with no job
And not a word of french 🇫🇷

Rejected again from a ton more jobs

Hired @ Spendesk as #20 employee
Got my first ever share options in a startup
Learnt about mental health
Became fluent in french

Promoted multiple times
built a 7 figure market
hired 8 ppl
and worked with the most talented, kind hearted people ive ever met

Got married (to the same girl who ignored me for 3 weeks 👍)

Became a millionaire (on paper)

Moved to SF in March 2020 to bring Spendesk to 🇺🇸

COVID hit 🦠
Markets crashed 📉
Bye bye paper millionaire 👋

ChatGPT launched, AI changed everything 💡

Left Spendesk 🙏

Started my first AI company, Toolflow 🚀
Raised $500k+ 💸
Became paper millionaire again 💸💸💸

AI agents killed that startup ☠️

Spent 9 months rebuilding from scratch 👷

Launched Station 🚀

Lesson?

Life is a MASSIVE roller coaster

But grit, resilience & sheer persistence will get you through anything

In the words of Winston Churchill

“Success is not final, failure is not fatal: It is the courage to continue that counts.”

🚨LAUNCH DAYY - so we did a thing 👀

Well its mostly Chris, cause he’s the smart one who can build stuff and I just just offer moral support and occassionally vibe code a component like the little chatbox on the website. 

Anyway, I’ve been hiding. Building Station with Chris. 

Its the product I wish existed in the world. 
And a few other people have been finding it useful. 

Soooo today is the day I’m sharing it with you all. 


What is it?

In a nutshell, its a general purpose Super Agent that integrates with 2.5k apps like Slack etc etc and can help do almost any business task. 

Why did i want it to exist?

Well, coding agents have been KILLING it in 2025…Loveable, Claude Code, Cursor…. 

But what you dont know is that  engineers have been swcretly using these tools to do all kinds of other work that has nothing to do with coding.  

You know, like everday knowledge work. 
Sending emails. 
Writing content. 
Programmatic SEO. 
The list goes on. 

But these tools, while powerful, are WAY too complicated for simple people like me. 

So i wanted a powerful, general purpose agent for non technical folk. And so we built one. 

Agents are finally at an inflection point where they can do real work end to end. 

The other day I got it working for 45 minutes straight on an SEO keyword strategy that would have taken me 3+ days and cost me over $200 on silly seo tools. It cost me literally cents to do. It blew my mind…


 Anyway, the next few days/weeks im going to show you how I’ve been automating my life and business with Station. 

In the meantime, if theres one business task you wish AI could do for you… what would it be? Drop it in the comments snd maybe ill do a video showing how you can do it!

Try it our for free on:

GetStation.ai

Peace y’all

✌️

My 15 year old self would cringe right now.

I'm a 34 year old entrepreneur.

Who takes silly selfies for strangers on the internet.

Sometimes I feel like an idiot.

But I've come to learn thats exactly what entrepreneurship is about.

It forces you to do things that are outside of your comfort zone.
It forces you to do things while others look and laugh.
It forces you to do things you think you can't.

As a first-time founder, I've learned many things the hard way.

But the most important?

👉 Growth happens on the other side of comfort. 👈

Your willingness to live outside your comfort zone becomes your competitive advantage.

If you do one thing in 2026 then please...

Do not let comfort be your prison.

AI slop has made LinkedIn 100x better.
Hear me out...

When I started posting on LinkedIn in 2017, the platform was a wasteland of badly written content.

There was never a shortage of interesting people.
But interesting people → turned great ideas → into bad posts.

Too often, absolute banger insights would fall by the wayside simply because they were written badly.

Great idea. Horrible execution.

But AI has now completely flipped the script.
Now, bad writers → turn great ideas →into good posts.

Yes, too many em dashes...
Yes, too much "here's the kicker"

But you know what else shows up?

Unique perspectives from people who would've never posted before because they knew their writing sucked.

AI didn't lower the quality of LinkedIn.
It lowered the barrier to entry for great ideas.

And that trade-off has made LinkedIn 100x better. 
Prove me wrong....

I just built an AI SDR that researches prospects for $0.01/lead and writes entire email campaigns with hyper personalized information

No generic AI slop...just hardcore research and relevant outreach.

Here's what it actually does:

• Scrapes LinkedIn profiles + websites
• Connects to private APIs for deeper research
• Generates hyper-personalized email campaigns using decades of copywriting frameworks

Most AI tools just regurgitate generic copy.

This one follows step-by-step research protocols and proven copywriting frameworks I built into Station as "Skills".

So instead of asking ChatGPT to "write me a cold email" and getting templated garbage, you get:

→ Deep prospect research (public + private data)
→ Personalized insights about their business
→ Copy that actually converts

I recorded a full walkthrough on YouTube, showing exactly how I built this and how it works end-to-end.

If you want me to share this entire workflow with you just comment below "STATION"

Should I schedule a live build session with you all? Just lemme know in the comments what I should build next!

✌️

P.S. You can start on Station for free - link in bio

Only you can see this post. It’s been removed because it goes against our Professional Community Policies.

Easiest way to reduce cortisol levels is turning this off 👇

The #1 reason agents fail in production isn't what you think.

There's a big difference between how people talk about agents and what actually works in practice.

I've built hundreds of agents at Station and seen the million ways they can break:

- Bad system prompts
- Tool calling errors
- Sub-agent confusion
- Poor context engineering
- And much more

But the real issue has nothing to do with the tech.
It's trying to do too much with a single agent.

People try to replace entire roles.
"I want an AI SDR"
"I want an AI Marketer"
"I want an AI digital assistant"

This makes sense.
But the best way to roll them out is by breaking roles into smaller parts.

Narrow focus is the game.
Compartmentalization is the name.

Instead of an AI SDR, break the role into small, well-defined tasks:
- An agent for research.
- An agent for emails.
- An agent for call notes.

The narrower the task, the better the results.

I lost 35 lbs to compete in my first muay thai fight. 

I was fundraising during that fight camp.

Pitching VCs in the morning. 
Sparring in the evening. 

It was brutal. 

We closed our round a few weeks after the fight. 
I became a founder. 
Haven't fought since. 

You wanna know what's ironic?

I trained 2 months for a 6 minute fight. 
Then raised $500k to get beat up everyday for 2 years.

taplio

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