Love Caravan

Marketing Specialist

Civic Dashboard

• Led foundational research for the Civic Dashboard project by conducting 8 in-depth user interviews with community organizers, policy analysts, and journalists to better understand civic engagement barriers.

• Played a key role in designing the "How Council Works" page, which breaks down the Toronto City Council process and highlights actionable ways for residents to get involved.

• Collaborated with a cross-functional volunteer team of designers, developers, and civic advocates to build tools that promote transparency and participation in local government.

• Proud to be part of an amazing team advancing democratic access and civic education in Toronto.

Explore my contributions: civicdashboard.ca/how-council-works

UX Researcher

Freelance (Self employed)

Freelance Designer

Outlier

AI Trainer

Canadian Hispanic-Latin American Virtual Museum

• Completed a thorough quality assessment for virtual heritage exhibits, evaluating functionality, visual design, and responsiveness across desktop and mobile platforms.

• Converted 2D images to 3D icons, resulting in a cohesive set of navigation portals and interactive interfaces for the museum, focused on honoring cultural heritage and traditions.

• Engineered a comprehensive tech stack for an AI conversational agent system, including Google's Dialogflow, database integration, voice activation, and a user-friendly interface.

• Developed a proof of concept demonstrating the feasibility of the proposed tech stack, accommodating both text and voice inputs with corresponding text or voice responses, ensuring strict adherence to Web Content Accessibility Guidelines (WCAG) accessibility standards.

UI/UX Designer and Developer

Dr. Basem Ashoor Medical Center

• Designed and executed advertising campaigns on Instagram, growing the channel to 21k followers. 

• Conducted 2 surveys and 6 interviews to establish target personas for marketing.

• Maintained the WordPress website and developed SEO-optimized blog content, achieving the top Google search ranking for 'Bahrain cosmetic surgery'. 

• Leveraged Google Analytics and social media insights to measure campaign performance, adjusting strategies in real-time to increase engagement rates.

• Conceptualized, filmed and edited Instagram videos and reels.

Digital Marketing Manager

Fortuna Decor

• Founded and managed a boutique interior design business, specializing in high-end furniture catering to the Bahraini market.

• Conducted comprehensive market research to identify and capitalize on emerging trends in interior design, positioning Fortuna Decor as a leading brand in luxury yet sustainable home furnishings.

• Navigated the complexities of starting and growing a business in a competitive market, from initial concept to operational execution.

• Oversaw all aspects of project management, including scheduling, vendor negotiations, and delivery, ensuring projects were completed on time and within budget.

Business Owner

Welcome to my profile!I am a UX designer who graduated from the Multimedia Design and Development program at Humber College in Toronto. With a background in marketing and engineering, I bring a unique perspective to designing digital experiences. 

I am pursuing an entry-level role in UX design to apply my skills and contribute to innovative projects. Diving deep into user research to uncover insights to inform my design decisions is what I love most about this field. 

Projects I've undertaken include enhancing the usability of Discogs and developing an iOS app for an ecommerce furniture store. You can explore my portfolio at aliashoor.com to view examples of my work.

I am eager to connect with fellow designers or organizations looking for a passionate UX designer to join their team. Whether you're interested in collaborating on a project or discussing the latest in design, please feel free to reach out.

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