Ali Shafaghi's Linkedin Analytics

I have over 7 years of experience at the intersection of performance marketing and data analytics, helping companies translate marketing data into measurable growth. Currently, I’m a Senior Marketing Data Analyst at Alibaba Travels Co., where I lead the full lifecycle of marketing analytics—from building data systems and crafting measurement frameworks to executing optimization strategies that have significantly reduced acquisition costs (CAC), improved conversion rates, and boosted GMV. Previously, I contributed to performance growth at Badkoobeh, a top ad agency, where I led digital campaign optimization and data-driven CRO strategies. I also held key roles at DigiNext (an innovation hub of Digikala), where I mentored aspiring data analysts in real-world projects and taught best practices in data storytelling, statistics, Excel, SQL, and visualization. At LimooHost, I developed and implemented performance frameworks that increased team efficiency and reduced CAC through search ad optimization and data-backed decision-making. My edge lies in solving complex problems with data. I thrive in ambiguity—turning messy datasets into meaningful insights—and aligning cross-functional stakeholders around what matters. With strong technical skills (SQL, Python, GA4, GTM, BigQuery, Power BI), I bridge the gap between marketing, product, and data engineering. 🎓 My academic background—an M.A. in IT Management and a B.A. in Mechanical Engineering—has shaped my structured approach to problem-solving and strategic thinking, blending statistical rigor with business impact. I’m passionate about innovation and the expanding role of AI and machine learning in marketing. I continually pursue growth opportunities to refine my expertise and enable smarter decisions through data and technology. 🧠 Core Competencies: Strategic & Analytical Thinking Data-Driven Problem Solving Growth Hacking & Experimentation Cross-Functional Collaboration Insight Communication & Data Storytelling Continuous Learning & Technical Adaptability Creative Optimization & Conversion Strategy Leadership in Ambiguous Environments Outside the analytics dashboard, I’m a lifelong athlete with a black belt in Kyokushin Karate and a consistent gym-goer.