Ali Adab's Linkedin Analytics

Ali Adab has built, led and grown ventures at the intersection of entertainment and technology for nearly two decades, helping both startups and enterprises find success in the explosive creator economy. Ali was recently appointed Chief Content Officer at SoleSavy, and end-to-end sneaker platform where he oversees Marketing & Content, and leads strategic business development initiatives, including helping creators, artists, and celebrities launch their own original sneakers. Ali is also the Co-Founder of Fetti - a creator-focused agency that works with some of the world's most prominent creators to unlock new monetization opportunities. Fetti also partners with platforms who are looking to onboard creators at scale. Prior to SoleSavy, Ali was the Vice President of Content & Partnerships at BBTV, a globally-leading media tech company that reaches more than 600 million unique viewers monthly. There he helped some of the world’s largest creators grow their businesses while acquiring and distributing content on platforms such as YouTube, Facebook, Instagram, and TikTok. At BBTV, Ali oversaw several key departments including Content Acquisition, Talent Management, and International Markets, where BBTV operates in 10 languages across 28 countries. He was also a driving force behind the company’s music brand, Opposition, which works with major clients including 21 Savage, Major Lazer, and Lyrical Lemonade. Prior to BBTV, Ali Adab founded Miso Digital, one of the earliest digital marketing and distribution companies focused on helping independent artists connect and sell directly to their fans. Throughout his career, he has personally managed and worked with multi-platinum artists such as DMX, Wu-Tang Clan and Bif Naked. Ali holds an MBA from Cornell University, and a BA in Economics from the University of Western Ontario.