MAD Heritage Consulting

Leading the management of major company projects, I am responsible for the comprehensive management of project scope, schedule, cost, quality, risk, communications, and stakeholder engagement. I ensure that all aspects of project execution align with strategic objectives and client requirements. In addition to core project management, I serve as the company’s primary representative, overseeing contract negotiations, managing financial performance, and driving strategic initiatives to support sustainable business growth and operational excellence.

Projects I have successfully concluded:
- 𝐁𝐚𝐢𝐭 𝐀𝐥𝐣𝐚𝐦𝐚𝐚 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭, 𝐓𝐡𝐚𝐝𝐢𝐪, 𝐊𝐒𝐀. 𝐌𝐚𝐲 2024 (𝐂𝐥𝐢𝐞𝐧𝐭: 𝐀𝐦𝐬𝐲 𝐂𝐥𝐚𝐬𝐬𝐢𝐜)
- 𝐎𝐥𝐝 𝐌𝐚𝐫𝐤𝐞𝐭 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 𝐀𝐬𝐬𝐞𝐬𝐬𝐦𝐞𝐧𝐭, 𝐓𝐡𝐚𝐝𝐢𝐪, 𝐊𝐒𝐀. 𝐌𝐚𝐲 2024 (𝐂𝐥𝐢𝐞𝐧𝐭: 𝐀𝐦𝐬𝐲 𝐂𝐥𝐚𝐬𝐬𝐢𝐜)

Project currently managing:
- 𝐊𝐬𝐚𝐫 𝐨𝐟 𝐋𝐢𝐜𝐡𝐚𝐧𝐚 𝐂𝐨𝐧𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐣𝐞𝐜𝐭, 𝐋𝐢𝐜𝐡𝐚𝐧𝐚 𝐎𝐚𝐬𝐢𝐬, 𝐀𝐥𝐠𝐞𝐫𝐢𝐚. 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 2024 – 𝐏𝐫𝐞𝐬𝐞𝐧𝐭

Project Manager

HMS همس

As a Project Manager, I was responsible for managing the execution of multiple heritage projects for HMS, a major vendor working with the 𝐑𝐨𝐲𝐚𝐥 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐀𝐥𝐔𝐥𝐚 (𝐑𝐂𝐔). My role involved directing and managing project work; controlling scope, schedules, costs, and quality; managing communications and stakeholder engagement; and supporting procurement processes and staff training. I also ensured timely reporting, proper documentation, and successful handover of deliverables.

The projects I successfully concluded and managed:
- 𝐓𝐡𝐞 𝐑𝐞𝐬𝐭𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐀𝐥𝐀𝐭𝐡𝐚𝐦 𝐌𝐨𝐬𝐪𝐮𝐞 𝐭𝐨 𝐅𝐨𝐫𝐭 (𝐌𝐅𝐑𝐓) – 𝐏𝐡𝐚𝐬𝐞 𝐈, 𝐀𝐥𝐔𝐥𝐚 – 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚. 𝐌𝐚𝐲 2023 – 𝐀𝐩𝐫𝐢𝐥 2024
- 𝐒𝐨𝐮𝐤 𝐀𝐛𝐨𝐮 𝐀𝐥𝐡𝐚𝐬𝐬𝐚𝐧 (𝐒𝐀𝐇) – 𝐏𝐡𝐚𝐬𝐞 𝐈, 𝐀𝐥𝐔𝐥𝐚 – 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚. 𝐉𝐮𝐧𝐞 2023 – 𝐀𝐩𝐫𝐢𝐥 2024
- 𝐈𝐧𝐜𝐞𝐧𝐬𝐞 𝐑𝐨𝐚𝐝 𝐍𝐨𝐫𝐭𝐡 (𝐈𝐑𝐍) – 𝐏𝐡𝐚𝐬𝐞 𝐈, 𝐀𝐥𝐔𝐥𝐚 – 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚. 𝐉𝐮𝐧𝐞 2023 – 𝐀𝐩𝐫𝐢𝐥 2024
- 𝐋𝐢𝐟𝐞 𝐚𝐧𝐝 𝐌𝐞𝐦𝐨𝐫𝐲 𝐆𝐚𝐫𝐝𝐞𝐧𝐬 (𝐋𝐀𝐌𝐆) – 𝐏𝐡𝐚𝐬𝐞 𝐈, 𝐀𝐥𝐔𝐥𝐚 – 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚. 𝐀𝐮𝐠𝐮𝐬𝐭 2023 – 𝐀𝐩𝐫𝐢𝐥 2024

The projects I handed over:
- 𝐐𝐚𝐧𝐚𝐭 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧, 𝐀𝐥𝐔𝐥𝐚 – 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚. 𝐉𝐮𝐧𝐞 2023 – 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 2023
- 𝐇𝐞𝐠𝐫𝐚 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐂𝐥𝐞𝐚𝐧𝐢𝐧𝐠 & 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐒𝐮𝐛-𝐒𝐢𝐭𝐞𝐬 (𝐇𝐈𝐋𝐀), 𝐇𝐞𝐠𝐫𝐚 – 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚. 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 2023 – 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 2023

The project I participated in during the initiation phase:
- 𝐓𝐡𝐞 𝐀𝐫𝐜𝐡𝐚𝐞𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐄𝐱𝐜𝐚𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐁𝐮𝐣𝐚𝐢𝐫𝐢 𝐚𝐧𝐝 𝐒𝐚𝐦𝐡𝐚𝐧 𝐀𝐫𝐞𝐚𝐬, 𝐃𝐢𝐫𝐢𝐲𝐚𝐡, 𝐑𝐢𝐲𝐚𝐝𝐡 – 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚. 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫 2023 – 𝐀𝐩𝐫𝐢𝐥 2024

In addition to core project management responsibilities, I contributed to continuous improvement initiatives within the business unit, facilitated contract negotiations with subcontractors and clients, and assisted with various marketing activities.

As a business consultant, I provide strategic marketing and creative services to diverse clients, with a long-term collaboration with 𝐁𝐞𝐝 & 𝐃𝐫𝐞𝐚𝐦𝐬 𝐋𝐋𝐂, supporting their core commercial operations. Key contributions include:
-  Delivering strategic marketing guidance to enhance brand positioning and drive business growth.
-  Developing visual advertising materials, including infographics, photographs, and video content, tailored for effective online and social media campaigns.
-  Assisting clients in crafting targeted online strategies to promote their brands and products/services.
-  Successfully branding multiple trademarks, such as 𝐁𝐨𝐜𝐡𝐞𝐞𝐬𝐞𝐜𝐚𝐤𝐞®, 𝐁𝐮𝐞𝐧𝐨®, and 𝐄𝐩𝐢𝐪 𝐁𝐞𝐝𝐝𝐢𝐧𝐠®.

Business Consultant

Pigier

Experienced Business English Professor with a one-year tenure, successfully teaching four classes:

- BTS 2nd year (Negotiation & Digitalisation of Customer Relationship).
- BTS 1st year (SME management).
- BTS 1 (Operational Commercial Management).
- Medical secretary class.

Demonstrated expertise in delivering effective instruction and engaging students in the learning process. Skilled in adapting course materials to meet the unique needs of each class. Empowered students with the necessary language skills and knowledge relevant to their respective fields. Fostered a dynamic and inclusive learning environment that promoted active participation and critical thinking. Collaborated effectively with students, colleagues, and stakeholders to ensure successful outcomes.

Business English Teacher - Business School 

bofrost*

As a Business Development Associate at Bofrost, I held a pivotal role with significant responsibilities. In this position, I was primarily responsible for customer acquisition in both "𝐎𝐧𝐞-𝐒𝐡𝐨𝐭" and "𝐂𝐨𝐧𝐭𝐚𝐜𝐭-𝐑𝐞𝐭𝐮𝐫𝐧" modes, implementing effective telesales strategies, and successfully recovering lost customers. Additionally, I played a crucial role in training and mentoring new salespeople, equipping them with the necessary sales techniques and tailored communication strategies.

Achievements in this position:
- During my tenure, I played a key role in 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐨𝐯𝐞𝐫 1000 𝐧𝐞𝐰 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲.
- In recognition of my exceptional performance, 𝐈 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝 𝐭𝐡𝐞 𝐩𝐫𝐞𝐬𝐭𝐢𝐠𝐢𝐨𝐮𝐬 𝐍𝐨. 1 𝐫𝐚𝐧𝐤𝐢𝐧𝐠 𝐢𝐧 𝐅𝐫𝐚𝐧𝐜𝐞  among more than 130 Business Developers for the number of clients created in the month of May 2020, successfully securing 106 new clients.
- My outstanding performance earned me a place on the esteemed "Top 10 Business Developers" list at Bofrost France for the 2020/2021.

I take pride in my achievements as a Business Development Associate at Bofrost. I'm eager to leverage my expertise and drive to contribute to new opportunities and future growth.

Business Developer

Bed and Dreams ( les téchniciens du sommeil )

During my tenure as the Digital Marketing Manager at Bed & Dreams, I accomplished the following tasks:

- Defined and implemented a comprehensive digital strategy to drive the company's online presence and growth.
- Evaluated the results of marketing campaigns, analyzing data and metrics to measure their effectiveness and make data-driven decisions for continuous improvement.
- Improved the digital presence of the brand on platforms such as Google, GPS, and the websites of our commercial partners, ensuring maximum visibility and engagement.
- Designed graphic supports and visual ads that captivated our target audience and drove brand awareness.
- Wrote marketing content for both print and digital use, effectively communicating our brand message and value proposition. 

Through these endeavors, I played a pivotal role in the digital transformation of Bed & Dreams, enhancing its online visibility, engaging with the target audience, and successfully conveying the brand's unique offerings.

Project Manager (Digital Transformation)

Aramex

During my tenure as a Project Manager at Aramex, I led a comprehensive evaluation of the company’s Total Quality Management (TQM) and Supply Chain Performance. Some of the clients I worked with in this role included 𝐍𝐞𝐬𝐭𝐥é, where I managed inventory flows and quality benchmarks—this very project formed the basis of my 𝐌𝐚𝐬𝐭𝐞𝐫’𝐬 𝐭𝐡𝐞𝐬𝐢𝐬 𝐚𝐭 𝐇𝐄𝐂 𝐀𝐥𝐠𝐞𝐫, 𝐭𝐢𝐭𝐥𝐞𝐝 “𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐓𝐨𝐭𝐚𝐥 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐨𝐟 𝐚 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐂𝐨𝐦𝐩𝐚𝐧𝐲.”

My core responsibilities and achievements included:
- Overseeing daily warehouse operations, ensuring processes were streamlined and compliant with industry standards.
- Evaluating TQM and Supply Chain Performance through rigorous use of key performance indicators (KPIs), enabling data-driven decision-making.
- Implementing seven targeted actions (from workflow redesigns to staff training programs) that 𝐛𝐨𝐨𝐬𝐭𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲’𝐬 𝐓𝐐𝐌 𝐬𝐜𝐨𝐫𝐞 𝐛𝐲 30%, leveraging data analysis and strategic planning.

The project outcome improved efficiency, productivity, and customer satisfaction at the Aramex warehousing facility in Hamadi, Algiers, and formed the basis of my thesis at HEC Alger.

Project Manager Intern (Total Quality Management Assessment)

TED Conferences

As the Founder and Event Manager of TEDxHECAlger, I spearheaded various aspects of event planning and management, showcasing my skills in the following areas:

- Event conception: From the initial idea to the execution, I played a pivotal role in conceptualizing TEDxHECAlger, envisioning its purpose and format.
- Teambuilding: I assembled a dynamic team, fostering collaboration, and ensuring everyone's skills were utilized effectively to create a memorable event experience.
- Event management: I oversaw all aspects of event logistics, including venue selection, speaker coordination, and program scheduling, ensuring seamless execution.

Additionally, I led the digital marketing and public relations efforts, resulting in impressive achievements:

- My team and I have had an average reach of 15,000 for organic Facebook posts, effectively engaging our online community.
- The TEDx talks from our event garnered over 300,000 views on YouTube, reaching a wide audience and disseminating impactful ideas.

These accomplishments were instrumental in TEDxHECAlger's success, as evidenced by being recognized as the Event of the Year in 2017 in Algeria. Moreover, our TEDx event holds the distinction of being the most successful TEDx event in Algeria in terms of numbers, attesting to its widespread impact and influence.

Project Manager / Founder (TEDxHECAlger )

Naftal spa

During my internship at Naftal, the Algerian national fuel distribution company, I gained valuable insights into the company's operations as a Commerce Assistant. This internship served as a company discovery experience where I assessed various aspects of the commerce department. I actively supported the commerce team by assisting with market research and analysis, contributing to sales presentations and reports, maintaining records, and participating in the organization of business meetings and events. This internship provided me with a solid understanding of the fuel distribution industry and enhanced my organizational and analytical skills, laying the groundwork for my future professional endeavors in the commerce field.

Sales Assistant

I am a PMP® certified Project Manager with over 7 years of international experience leading complex projects using both traditional Waterfall and Agile methodologies. Holding two Master’s degrees in Business Management, I combine academic knowledge with practical expertise in project and business management. 
My experience spans heritage conservation, construction, and digital transformation projects across Europe and the Middle East. I also bring strong skills in strategic planning, business development, contract negotiation, and financial oversight. Focused on aligning project objectives with business goals, I manage resources efficiently to ensure timely delivery. I welcome new challenges and opportunities to apply my skills and deliver measurable results.

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