iytro

iytro c'est l'accélérateur marketing qui s'adresse aux start-ups, scale-ups, PME qui veulent le meilleur des 2 mondes entre efficacité et rentabilité.

Mes multiples casquettes :
💌 Directrice Marketing part-time
🕵🏼‍♀️ Consultante Marketing Senior
🎯 Création de votre Minimum Viable Marketing : le MVP de la stratégie Marketing

Comment est-ce que je peux vous aider ? ✨

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Après plusieurs années en tant que consultante indépendante, j'ai choisi de rejoindre iytro pour continuer à développer mes compétences au sein d'une équipe exceptionnelle, internationale, tout en élargissant le scope des entreprises que j'accompagne.

Mais c'est avant tout une évidence humaine, après une rencontre avec Marine, Jon, et Phil ❤️

Part-time CMO - Directrice Marketing externalisée & Consultante Marketing

Collège de Paris

Master Gastronomie & Oenologie - École Conte
- How to be sustainable in a food business
- Sales & social selling class
Mentor of students / member of the jury

Bachelor Chef & CEO - Thierry Marx College
- How to be sustainable in a food business

Food, Hospitality & CSR Speaker

Freelance

Part-time CMO and consultant
I can help at all steps of a customer-centric companies's growth.

📌 360º  Marketing, Sales & Communication strategy
📌 Partnerships
📌 Briefing and management of the press relations strategy in collaboration with the PR Agency / Press Officer 
📌 Copywriting
📌 Growth - Full funnel (AARRR)
📌 Acquisition - online & offline
📌 CRM (Salesforce & Hubspot)
📌 Data - Business Intelligence
📌 cross-disciplinary projects (Product, CSM, Sales, Board…)
📌 SEO - SEA (loading... 👩🏼‍🎓)

BtoB expert
Fav' structures : start-up, SaaS
Fav' fields : food(tech), prop(tech), sales, entertainment

References : Comexposium, Eazee-Link, Deskeo, Le Food Trip, Mangas.io, Food & Talent, Groupon, Marram.io, Mailmeteor, Combo, ...

Sales & Marketing Freelance

Snapshift

Ma mission : rendre le monde des RH et les logiciels de paye attractifs pour les entreprises de plus de 5 salariés qui galèrent avec leurs plannings.

Comment ?
> En imaginant et rédigeant les séquences multi-canales (appel, SMS, e-mail, réseaux sociaux)
> En créant chaque jour des conversations avec nos prospects
> Et, on ne va pas se mentir, en prenant beaucoup de portes 🤪
> En créant du contenu pour générer de l'inbound  : articles LinkedIn, Webinar

Après plusieurs années d'indépendance en restauration et en freelance, le modèle de segmentation des rôles typique des SaaS ne me convient pas. Je décide de repasser freelance à plein temps pour me spécialiser en copywriting.

B2B Outbound Expert

- Sous-chef @ Gramme, 86 rue des archives 75003 Paris (January - March 2020)
- Private Chef (September 2019 - )
- Kitchen & events Manager @ Aepicure by Ruben Sarfati (Cantine Elan Edelman, Rest’ICI Montreuil, événements traiteur, La Source for La Cité Fertile) (March - September 2019)
- Runner, check-out @ La Felicita groupe BIG MAMMA (June 2018 - September 2018)
- Bar Manager @ Equation Festival in Hanoi (April 2018)

Cook & Catering

Groupon

Farming on 2M€/year key accounts and business development (more than 30 new partners closed).

Key Account Manager

Tokela

Communication & Digital Marketing agency specialised in sustainable tourism.
- Launch strategy
- Evangelization of the Parisian market & in South East Asia (Vietnam, Cambodia, Hong Kong).
- Growth hacking / business development

Digital Marketing Manager

GROUPE REVOLUTION 9

Au Service de l'Événement (Event Agency) - MICE Angels (Communication Consulting Agency on the Meeting Industry)
I analysed briefs, gave strategic cross-canal recommendations, and organised private and corporate events (budget >300K€) with dedicated digital creations (apps, websites).

Marketing & Event Project Manager

W Project

The W Project (NGO) is a initiative aiming at meeting the French entrepreneurs in the world to transfer and share their adventures, experiences and advice on our website : www.wproject.fr
This project is backed by many companies and organisations such as the French Ministry of Foreign Affairs, the CIC bank, and we have regular publications in many French media such as Le Figaro, L'Express, BFM, La Tribune, Les Echos and France 2.

Co-founder - Creative Edition 2015

Cliché Records

Booking Agency in Asia and Music Label (Homesick & Fragrant Harbour). I was in charge of the bookings of DJs in our local and international roasters, the development of new partnerships, the management of marketing and communication campaigns and the community management.

Marketing & Booking Manager Assistant

Part-time CMO @ iytro | Copywriting & Social Selling expert 🍦

1991 - 👶🏼⚖️🍦
2011 - 🥨🎸🎤🍦
2013 - ✈️🇭🇰🥢🍦
2015 - 🎥🎓🥊🍦
2016 - ✈️👩🏼‍💻🍦
2018 - 🏔🏄🏼‍♀️👩🏼‍💻👩🏼‍🍳🍦
2020 - 🌿👩🏼‍💻👩🏼‍🍳😷👩🏼‍🏫🍦
2021 - 🍓👩🏼‍💻💌🐕🍦
2023 - ✨👩🏼‍💻💌/🌿🐕🍦

Taplio

Alice Charras's Linkedin Analytics

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Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Alice Charras's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Alice Charras's Linkedin Analytics