Pentest-Tools.com

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Senior Product Marketing Manager

The Matchmakers

Independent Consultant

Beyond.A world

A monthly newsletter of my and your thirst for knowledge. From product to content, from media to visual studies, from literature to philosophy.

Creator 

📌 Leading the content strategy
📌 Voice of the customer and editor-in-chief of the product’s voice
📌 Product marketing ecosystem & framework ownership across the organisation — cross-functional collaboration with Product, Engineering, Customer Success, and Business Development
📌 User interviews and case study development 
📌 Owner of paid, organic, and earned strategy and ecosystem for all content marketing efforts
📌 Style guide design, ensuring brand & product voice consistency across the journey 
📌 Creating and managing a distributed freelance team of writers, editors, designers, and a developer to scale product-led content across touchpoints and formats (website, customer stories, sales enablement, etc.)

*Highlights*
📌 Spearheaded the development of a demo account for sales enablement purposes
📌 DX as LinkedIn top voice in the #cinematech  industry
📌 Put in place problem-solution framework for product-led materials with insights from competitive research and user research

Content Lead & Product Marketer

SEOmonitor

📌 Leading the content & community strategy + team
📌 Editor-in-chief for the voice of the product
📌 User interviews advocate and facilitator

*Highlights*
📌 Created content and copywriting guidelines and scaled feature-benefits product pages resulting in +30 product and feature pages delivered in less than two quarters.
📌 Initiated and led a user interview process resulting in +30 interviews conducted, boosting product-led articles’ average CTR by 150%, and tripling direct Sales Qualified Leads attribution.
📌 Spearheaded the design and execution of a sponsored webinar with Search Engine Journal featuring a long-term client doing a live product demo.
📌 Designed and delivered core product tours for the Onboarding flow improvements initiative (from wireframing to production) — part of the Product team for 2 development cycles.

Senior Content Marketing Manager

We’ve designed SEOmonitor to help you acquire, manage and retain more customers for your agency. 
Join us, and hundreds of SEO agencies clients, in the journey of bringing more transparency and measurability to the SEO industry.

Marketing Content Manager

Visionary Business Consultants

Tailored strategic plans, copywriting and content marketing for entrepreneurs and SMEs

•	Managed, wrote and produced social media and email marketing campaigns for 20+ entrepreneurs and small businesses in various industries (tech, food, psychology and coaching, HR, health & pharma etc.) using Facebook, Twitter, Pinterest, Instagram, Youtube etc. 
•	Coordinated and implemented 50+ business communications strategies for startups, commercial enterprises and NGOs, with positive results and increased engagement.
•	Successfully developed and implemented 3 special trainings on content strategies and management for 20+ entrepreneurs and communications professionals;

Marketing Manager & UX Writer

University of Bucharest

Teaching The Archeology of Contemporary cultural phenomena elective at the Faculty of History, for third-year BA students with a focus on:
- cultural studies
- digital trends
- popular culture

Associate Professor

Freelance

•	Highly involved as a cultural specialist in the humanitarian project "Following the traces of communist Albania" for Konrad Adenauer Foundation (KAS) Albania.
•	Thoroughly co-authored a study on individual giving in Romania, Serbia and The Czech Republic, using the Most Significant Change framework for understanding the motivations and challenges of organizations and persons. Based on a PACT Foundation & Global Fund for Community Foundations research grant (August - November 2016)
•	Managed to gain needed insights on participatory education methods like forum theatre, photo voice and living library, within a team of social scientists, for ART Fusion, a Romanian organization focusing on education and social inclusion for marginalized teens and groups (2014-2016). Conducted in-depth interviews and focus-groups with teenagers, educators and marginalized groups.
•	Managed a communications audit for two Europe Direct Centers in public libraries in the South of Romania, an area with educational and social access issues (2017).
•	Successfully developed and implemented +10 lectures and summer schools at Calea Victoriei Foundation, from the theoretical (Introduction to Japanese Culture, Introduction to Japanese Animation, Anime Stories and Myths) to the practical (Creative writing, Blogging and writing for the online environment);
•	Thoroughly engaged students in one day events and sparked their interest in topics such as cultural studies, popular culture's influence on society and more in collaboration with Calea Victoriei Foundation.

Researcher and Lecturer

messBusters

Removing friction between man and technology by designing beautiful and easy to use products, centered around real people.

We're a welded team of established software development and creative professionals, with +15 years experience in building web platforms & mobile apps, amazing design and smart content to give your brand the unique voice it needs.

See more about portfolio and pricing on our special landing page: https://creativemarker.ro/

Researcher & Content Strategist

Creative Marker

Your brand DNA guides your business every step of the way. We value your potential and build a story for today and tomorrow. We're a tech-savvy team of creative professionals and storytellers, with +15 years experience in crafting a brand essence, translated in amazing design and smart content to give your business the unique voice it needs.

As a Head Storyteller, I help create the brand story, from the creative concept to the strategic ways to deliver that story through specific content (articles, blog posts, newsletters etc.) and, also, contribute with in-depth research methods to discovering your target markets & audiences and what channels you need to address for compelling brand engagement.

Head Storyteller

👋 Alice here.

I’m a researcher by education with a Ph.D. in Communications Sciences, was a Comms/PR Manager in my early career, and have been a marketer for almost 2 decades now. I’ve created compelling B2B and B2C narratives around many different things — from restaurants, training, and travel, to lifestyle social apps to business intelligence solutions to digital marketing and cinemaops B2B SaaS.

During this time, I’ve worked and learned from driven founders and business investors at the intersection of product strategy, go-to-market, and UX (design thinking & research).
 
Right now, I’m focusing on driving ambitious product visions and go-to-market efforts in a sustainable way.

Key know-how areas:
✔️ GTM for B2B 
✔️ Product-led narratives (positioning & messaging, product marketing strategy & tactics)
✔️ Cross-functional coordination and stakeholders management
✔️ User and market research
✔️ Data-driven sales enablement
✔️ Partnerships with external customers across markets

I'm always happy to talk about any of these things and meet fellow passionate "product people". Feel free to reach out for a cup of coffee!

P.S. I write monthly about product & content marketing, media & visual studies, social sciences, and more  👉 https://beyondaworld.substack.com/

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