#1 Swedish Gaming Voice on LinkedIn | Producer | Advisor | Keynote Speaker | Engine and Technology Development

Hej! I’m Ali a former Senior Technical Producer now working in VC focused on the video games industry.

I help identify, evaluate, and support high potential game studios by combining hands on technical, production experience with an investor mindset. My background in engineering, production, and team performance lets me assess studios not just by their pitch, but by their tech, pipelines, scalability, and long term execution.

Before VC, I led engine development, tools optimization, server infrastructure, and multi platform releases including porting a 14+ year old game and its entire tech stack to Metal, iOS, and Android.

Today I focus on:
• Portfolio value creation
• Help with driving fundraising
• Technical & production due diligence
• Founder support across tech, teams & delivery
• Connecting studios with global partners & opportunities

I also speak at Digital Dragons, DevGAMM, Google, and Nordic Game, and more, covering leadership, scaling teams, and building future proof pipelines.

If you're a founder looking to scale, seeking investment, or preparing your studio for investors let’s connect.

20K+ games are fighting for your players.  

The reality for studios in 2026:  

Last year:
• ~56 games per day
• ~2.3 games per hour
• ~1 game every half hour

And it's not slowing down:  

→ 2021: 11,321 games  
→ 2022: 12,377 games  
→ 2023: 13,923 games  
→ 2024: 18,251 games  
→ 2025: 20,321 games  

For developers, this means:  

1. You have seconds to grab attention.  
2. Community building is not optional.  
3. Players have endless choices.  
4. Marketing starts on day one.  
5. Quality is your only advantage.  

The harsh truth:  
Players won’t discover your game by accident anymore.  

Want to stand out? Do this:  

→ Build your audience before launch.  
→ Create a memorable first impression.  
→ Make every visual count.  

What’s your top strategy for getting attention in today’s crowded market?  

PS: How many games are you expecting to be released in 2026?

Ali Farha

I am a Senior Game Producer at Star Stable Entertainment AB, a leading developer of immersive online games for girls. 

- I own the delivery of valuable outcomes for the products, focusing on the user and ensuring issues affecting them are followed up and resolved. 
- I also represent the technical planning within the game management for the Engine, Tools, and Server teams, and ensure their well-functioning and health.

With a strong background in software testing, 
- I apply my skills in Construct, Jira, and ISTQB certification to ensure the quality and performance of the games. 
- I have worked as a Test Automation Engineer and a Test Leader at Star Stable and Scania Group, respectively, where I increased the test coverage, automated the test cases, and reduced the defect leakage. 

I am passionate about tech, video games development, and people, and 
- I leverage my strong leadership abilities to build high-performing teams and inspire them to think outside the box and deliver results that surpass expectations. 
- I also share my knowledge and experience as a board member, industry representative at Futuregames, and a teacher and mentor at The Game Assembly. 

I hold a Bachelor's degree in Computer Engineering, and 
- I have completed courses in Project Management, Game Design, and Product Management. 
- I strive to remain current with industry trends and best practices while nurturing a passion for video game design and cat memes. 

I am motivated by fast-paced, deadline-driven, and diverse environments where 
- I can contribute to the success of the products and the organization.

#1 Swedish Gaming Voice on LinkedIn | Investor | Producer | Speaker

Day 0 at Umeå Game Conference 

Binni Erlingsson and I hosted a Behold Ventures dinner for our portfolio companies and some of our amazing industry friends.

Shoutout to Mattias for the tremendous support to make it happen.

We are on Meet2Match and looking forward to meeting as many of you as possible.

What a start to PGC London! 🚀

Day 1 was full of deep insights and exciting conversations with potential partners. From catching up with familiar faces to meeting innovative new teams, it’s been a fantastic reminder of why this industry is so special.

Day 2 is looking even busier! 

📍 Catch me on stage at 17:20 UK time today.

See you on the floor!

Gaming funding changed in the last few years.
 
Here's what we shared in London.
 
Our panel covered the new reality of game financing.
 
Post COVID broke the old funding model.
 
Traditional routes stopped working for most studios.
 
Now we're seeing a shift:
 
→ Hybrid solutions becoming standard 
→ Project based financing growing 
→ Finishing funds filling gaps 
→ UA financing for live games 
→ Crowdfunding platforms built for games
 
2026 belongs to small teams.
 
Agility wins. Clear vision wins.
 
If you're seeking funding, start here:
 
1. Know your needs
2. Map your future plans
3. Match the right source
 
Angel, VC, Project financing or hybrid. Each fits different stages.
 
Huge thanks to Susan Cummings, Emily Bailey, Cassia Curran  and Hisham Saleh for sharing real tactics on hybrid funding.
 
PS: Should I host a LIVE on studio financing? Drop a comment.

2 blockbusters, 2 completely different realities
 
Battlefield 6 and Honor of Kings.
 
Both are massive hits.
 
But they live in completely different worlds.
 
Here's what the numbers show:
 
Battlefield 6 (PC & Console) 
→ 26.2M units sold 
→ $486M revenue on Steam 
→ 4.4M monthly players
 
Honor of Kings (Mobile) 
→ 45M downloads 
→ $1.43B revenue 
→ 69.8M monthly players
 
The gap is wild.
 
Honor of Kings had 1.7x more downloads but made 3x the revenue.
 
This is the platform divide:
 
PC/Console = High price per player, big launch moment, premium model
 
Mobile = Massive reach, recurring spending, long term engagement
 
Both strategies work.
 
But they require totally different thinking.
 
If you're building a game, you need to pick your curve early.
 
Because chasing both usually means winning at neither.
 
PS: Want to see more platform comparisons?

What a magical 3 days at the Umeå Game Conference!

It’s incredible to watch this city in northern Sweden transform into an international hub, attracting publishers and investors to meet the massive talent coming out of the Nordics.

A huge highlight was catching up with our portfolio companies. Seeing them take home awards makes us so proud to be a small part of their journey. We can’t wait to see what’s next!

I met so many amazing people, but I decided to leave you with the pure beauty of the North. ❄️✨

Europe's biggest LIVE student game awards
 
The best way to start 2026.
 
Celebrating student talent live.
 
Last year, we showcased amazing work from future game developers.
 
This year is bigger.
 
More ambitious.
 
More students.
 
Here's what makes this special:
 
→ LIVE awards ceremony  
→ Showcasing student games  
→ Industry leaders attending  

Big thanks to Futuregames, Tencent, and Behold Ventures for helping make this event what it is and for continuing to grow even larger!
 
This is our 3rd edition.
 
We're opening invites soon for gaming industry friends.
 
Want in?
 
Comment below to join the waiting list.

What game got you into gaming?
 
For me, it wasn’t Super Mario Bros

The hate for Highguard isn't about Highguard
 
We’ve officially entered the "zero trust era"
 
I watched Highguard get destroyed online.
 
Was the game perfect? No.
 
Did it deserve a hostile reaction? Never.
 
But this isn't about one game.
 
It's about years of:
 
→ Broken promises 
→ Rushed releases  
→ Ignored feedback 
→ Empty apologies
 
Players used to give trust freely.
 
Now? You earn it.
 
One mistake and you're done.
 
Studios burned the bridge.
 
Developers paid the price.
 
The hate isn't fair.
 
But the anger? That's real.
 
How do we fix this?
 
1. Listen more. 
2. Promise less. 
3. Deliver always.
 
Both sides need to heal.
 
It starts with us.
 
What's your take?

Is the creative industry falling out of love with remote work? 💔

We’re seeing a massive wave of big studios calling teams back to the office. 

Whether it's 3 days a week or a full return, the landscape is changing.

I am personally aware that at least 4 big gaming studios are doing this in Stockholm alone.

I’ve always been a hybrid advocate. I love the "in person" spark for creative sessions, but I value the autonomy of home. 

Interestingly, some studios are now using "Permanent Remote" as their secret weapon for hiring the best talent globally.

If you had to choose today: 100% Remote, 100% Office, or Hybrid? Which one would you choose?

Only 2 days are left for the awaited event

And finally, we have public tickets out
 
Celebrating student talent live.
 
Last year, we showcased amazing work from future game developers.
 
This year is bigger.
 
More ambitious.
 
More students.
 
Here's what makes this special:
 
→ LIVE awards ceremony  
→ Showcasing student games  
→ Industry leaders attending  

Big thanks to Futuregames, Tencent, and Behold Ventures for helping make this event what it is and for continuing to grow even larger!

Request a ticket here: https://luma.com/ah8k3a58
 
Are you doing a suit/dress or casual? 👀

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