CIBC

Led teams of change-makers to future-proof enterprise digital strategy and support implementation of client-focused digital best practices and standards across key initiatives​. Directed teams for conducting comprehensive assessments, formulating strategic recommendations, and identifying investment opportunities for digital growth. 
•	Spearheaded an enterprise-wide initiative to provide recommendations to CIBC's Executive Committee on the future of digital document management. Completed current-state capability assessments for 30+ high-volume products and identified key gap areas. Developed enterprise roadmap & north-star vision for scaling strategic capabilities across priority use-cases. Enhanced project architecture governance to identify & remediate misalignments/deviations from enterprise standards.
•	Provided consultation to CIBC's Executive Committee on a strategic approach for Contact Center call automation and elimination. Led a cross-functional group of managers, consultants & designers to perform extensive digital journey analysis for top 30 call types. Developed strategic plan & roadmap to achieve 2-2.5% reduction in annual call volumes. 
•	Managed a team of analysts, project managers, and coordinators to deliver business & solution requirements for migrating on-prem Digital Identity Verification (DIV) services to Interac’s shared-services hub, in alignment with regulatory provisions.

Director, Enterprise Digital

Appointed to Program Management Office to lead technology governance of major regulatory initiatives. Led cross functional technology groups across CIBC & Simplii to benefit the client experience in alignment with legislative provisions.
• Owned $15-20 MM portfolio leading 7 PMOs across CIBC & Simplii for end-to-end change management including solution requirements, development & integration, testing, production/implementation, and risk management of 200+ client-facing artefacts from 9 lines of businesses corresponding to 100+ banking products & services. 
• Addressed solution requirements for over 20 legislative provisions applicable to federally & provincially regulated lines of businesses impacting ~4.5 MM retail, business & commercial banking customers. 
• Led transformation initiative to digitize client-facing artefacts achieving annual cost savings of $12MM+ and enhancements in client experience.
• Engaged in management steering committees to supervise integration of new mechanisms for user consent management for regulatory communications across enterprise products & services.
• Managed technology integration for supporting net-new business processes & procedures for limit increase on unsecured lines of credit with the goal of improving user transparency.

Senior Program Manager

Ryerson University

•	Selected by Ryerson’s Career Centre to develop and facilitate intensive boot camps and preparatory programs on IOT and RPA using Microsoft suite of products including Power Apps, Power BI, Power Automate, and Power Flow. 
•	Conducted platform and industrial research, drafted the training material and program literature with industry partners from KPMG. 
•	Appointed IoT and RPA Subject Matter Expert by Ryerson’s Career Centre to provide industry-oriented mentoring to current students.
•	Developed enterprise RPA application and web portal to reduce asset purchase time by 80% and improve ordering efficiency by more than 2.5x.
•	Configured and deployed a crisis response application to aid front-line workers manage communication and assets during COVID-19.

Facilitator

Assisted the professor of “Ethics in Law & Commerce” in managing student inquiries and delivering weekly course materials to over 100 business students.
Supervised weekly simulation processes and analyzed the performance of teams/groups.

Graduate Assistant

Grey Slide Imaging

•	Collaborated with cross functional teams such as Engineering, Product, Sales, and Services and oversaw execution of program plan. Identified product requirements and specifications, led customer discovery initiatives with doctors, researchers, professors, and pathologists. Supervised business model development to ensure customer’s return on investment (ROI). 
•	Created proof of concept and pilots, planned demonstrations, managed releases, and conducted system integration planning. Managed internal and external stakeholders to develop new feature requests, integrated 8 image analysis algorithms and improved run-time by 75%.
•	Leveraged Agile framework and provided strategic direction and prioritization to new product development, improving new feature validation process by 50%. Developed digital products in compliance with HIPAA, PHI and DICOM by specifying security requirements, database structure, role-based access control, data audits, user identification and emergency procedures.

Product Manager

•	Created go-to-market strategy to enter Canadian market, evaluating market size, product fit, mode of entry, and potential partners with US and India teams. Developed a business plan for Healthcare SaaS in Ontario, Canada. 
•	Led customer discovery initiatives by working closely with pathologists, researchers, and clinicians. Contributed to the development of digital pathology platform in compliance with medical regulations such as HIPAA, PHI and DICOM.
•	Managed internal and external stakeholders for end-to-end development of a portfolio of digital assets including iPad application, progressive web application and other internal business applications.

Digital Specialist

Devopter

Founded a full-service digital agency specializing in customer and market research, UI/UX development, product management, project road-mapping, and Agile delivery.  Executed online advertising and performance marketing campaigns, developed business dashboards and mobile/progressive web applications and launched products in a variety of domains including transportation, telecom, healthcare, and eCommerce.

Founder

Project: B2B2C ride sharing platform providing first and last mile transportation services.

Directed product team in the areas of concept definition, requirements validation and architecture specification. Owned end-to-end development of a digital dashboard and ensured solutions are reliable and of quality. Utilized real-time data to optimize booking performance. 
•	Integrated full-scale ride sharing and shuttle-based services. 
•	Created product specifications and wireframes of ride-sharing systems and achieved continuous improvements in design, functionality and driver-passenger matching algorithm.
•	Drove reduction of implementation time through efficient resource planning and process streamlining.

Project: Fantasy cricket mobile application featuring live and mock drafts, season projections and player statistics.

Drove team alignment by creating product specifications and requirements, strategic vision decks, user stories, JIRA tasks, wireframe flows and data dashboards. Led product roadmap and growth strategy for all growth initiatives including efforts and experiments in web conversion, SEO, ASO, messenger bot, push notifications, on-boarding optimization, and email marketing.
•	Led the launch and commercialization of fantasy sports application, stabilized customer acquisition through referral programs, improved customer retention, maximized customer experience and achieved high user ratings & satisfaction. 
•	Improved mobile application install conversion on campaign website by conducting growth experiments to optimize the conversion funnel and overhauling the website for an improved user experience.
•	Utilized a custom built qualitative and quantitative growth model to quickly analyze opportunities and prioritize initiatives based on impact, risk, and cost. Increased web traffic by refining SEO and SEM practices.

Product: Smart virtual assistant/chat-bot offering automated customer support in mobile app and web products, distributed through web platforms as an SDK.

Oversaw design and development by spearheading business, strategy, and product teams to create a highly trained natural language processing chat-bot for automating real-time customer support in business-based web and mobile application systems. Prepared functional requirement specifications & provided analysis on project methods. Coordinated and led SCRUM teams as SCRUM Master. 
•	Drove reduction of implementation time  through efficient resource planning. Increased help engagement, decreased ticket handling time, reduced ticket reclassification rates and improved data quality.
•	Built automated help products which provided users with instant resolutions leading to reduction of weekly tickets created. 
•	Optimized resource capacity by and cycle time using JIRA Agile project management tools.

Affle

Led the regional sales team and increased revenue through unique offerings such as custom audience management dashboard, fraud analytics dashboard, and rich media interactive campaigns. Directed brand sales for the regional chapter and increased mobile marketing business. Represented the company at key mobile marketing conferences and events in South Asia. Led partnership with Dentsu Aegis Network (DAN) to offer exclusive mobile-centric product marketing solutions for Tier 1 advertising clients such as Honda, Hitachi, and Canon, achieving sustained profit margins.
•	Built strong client relationships with key brands, improved their investments in digital media by launching innovative rich media campaigns and increased user reach and engagement.
•	Worked closely with digital resources and managed digital campaigns. Won national recognition for key campaign deliveries including Hitachi, Pizza Hut, Canon and Honda.

Associate Director

Dentsu Webchutney

Independently hunted, closed, and grew solid client relationships with several Fortune 500 companies including Harley Davidson, Google, Adidas, and BMW. Executed successful promotional campaigns for C-level executives. Managed and improved relationships with Tier-1 clients and converted all key-projects into agency retainer accounts.
•	Developed new book of business generating over INR 20 Million in sales revenue.
•	Launched the first ever Harley Davidson mobile application for Indian customers, bringing thousands of riders to a common platform. 
•	Worked with Google C-level executives and provided UI/UX support for digital enablement project called “Helping Women Get Online” (HWGO).
•	Strategized and delivered BMW India’s first viral video campaign with master-class cricketer Sachin Tendulkar, reaching over 150,000 users within 1 day of launch.
•	Conducted change management of Videocon India’s ecommerce website, adding over 600 products across appliance categories within 2 months.
•	Led the online launch of premium running shoe by Adidas called “SuperBoost”. Directed digital resources (designers, copywriters, developers), managed influencer partnerships, and oversaw campaign analytics.

Senior Business Development Manager

Zenga Media

•	Established partnerships across the ecosystem with mobile operators, OEMs, content publishers and VAS companies.
•	Managed the launch/marketing of company products and services with operators.
•	Built relationships with stakeholders to align brand campaigns for visibility and user engagement. 
•	Formulated, optimised and implemented mobile media plans for 20+ brands.
•	Organised and executed strategic initiatives to achieve projected market share and penetration level.

Account Manager

Currently as Director of Enterprise Digital at CIBC, I work with business & technology groups to advance our digital maturity to new heights and capture opportunities unlocked by the next phase of digital growth.

I specialize in product development, project delivery, and digital marketing.

Drop an email on alimasudi.work@gmail.com to connect!

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