Human Squared

We help enterprise brands navigate the new world of AI.

Co-Founder

Adcrate

Making content sucks. With traditional agencies it costs anywhere from 5 to even 6-figures, and this type of content isn't made for social. That's where we come in, applying a social-first lens to your paid ads strategy.

HONOR

- Reporting directly into the country lead for Huawei Honor devices as the marketing function of the business.
- Introducing new and cost-effective influencer engagement programmes to drive brand awareness.
- Leading the setup of the new Honor retail field force, including agency sourcing, team
recruitment/training, store mapping/grading, process management and driving commercial alignment with key channel partners to ensure alignment of objectives.
- Key focus around optimization of existing marketing channels, improving ROI expenditure across
PPC/Display/Social ad purchases (improving conversions by upwards of 212%).
- Agency management across PR, advertorial, launch events, ATL/BTL advertising- including
manufacturing and introducing new retail fixtures/security solutions for Honor at key events.
- End-to-end budget management, internal business sell-in, liaising with global HQ and Western Europe teams to drive brand messaging consistency across all key marketing initiatives.

Senior Marketing Manager

Huawei Technologies

Marketing Manager

Samsung Electronics

- Trial and testing new initiatives in a structured phased approach (examples include analytics based security solutions) delivering strategic recommendations and introduced efficiencies.
- Management of a £50M budget between key stakeholders of the business, delivering this within the selected timescales and creating a management ‘blueprint’ that is now being used for best practice.
- Launching new marketing/experience led programmes in the retail estate (developing 100% engagement uplift), managing agency RFP to source new partners to build marketing initiatives.
- Partner sourcing and development on in-store marketing initiatives (including Projection technologies), developing business sell-in, ROI analysis, project management and handover, resulting in technology being utilised in our ATL campaigns.
- Audit of existing sales/marketing contracts with network partners and commercial renegotiations of contracts to maximise investment from a brand, marketing and fixtures perspective, driving costs down by circa £500K and maintaining revenue projection.
- Undertaking go to market manager role for 2 month period, covering merchandising, retail marketing, new store fixture development and development of maintenance programmes.

Omni-Channel Innovation Executive

Blue Square Marketing

- Maintain an expert understanding of Samsung products along with an understanding of competitor products to show Samsung’s USPs in order to gain sales.
- Build meaningful customer relationships to generate leads with repeat purchases.
- Managing group conversations and other staff members to ensure job role requirements are being fulfilled.
- Maintain brand visual and operational standards. 
- Capture and report relevant data on a daily basis and report this back to head office (e.g. stock levels and any pricing based issues).
-Responsible for training staff in order to drive Samsung sales and build better product knowledge throughout the store.

Samsung Retail Team Leader

- Supporting the European Brand Director and Senior Brand Manager to create a marketing platform for the 17 European subsidiaries focused around the digital appliances product range.
- Responsible for developing the brand strategy, supporting subsidiaries to maximize their usage of marketing materials/assets with localizing opportunities.
- Managed the creative direction of 4 digital videos in collaboration with agency partners.
- Managing the legal/finance side of the platform, including the successful maintenance of a £2M budget, liaising with internal/external contacts to ensure the process runs efficiently.
- Supporting subsidiaries in increasing local budgets to maximize usage of both ATL/BTL campaign assets across all touchpoints (launched ATL campaign in several european countries with localised marketing)
- Creating monthly based reports on all subsidiary activities and updates on work progress to HQ

Results: 

An award winning advertising campaign that is currently being developed into a version 2.0 that will introduce many more product ranges.

Brand Marketing Executive

- Sourcing and building relationships with new partners in the Education vertical across content, software, service and support channels. 
- Providing support to European subsidiaries across all education related marketing/product based queries, delivering results and ensuring a strong relationship is maintained between the business stakeholders.
- Improving communication between subsidiaries and European HQ through managing social channels and increasing user engagement on internal social network.(+100 new registrations onto community network).
- Leveraging with 17 EU Subsidiaries to obtain project status reports, sharing best practice cases in order to maximize results and increase sales.
- Helping organize B2B events for Samsung catered around the education sector.

B2B Placement

- Maintain an expert understanding of Samsung products along with an understanding of     competitor products to show Samsung’s USPs in order to gain sales.
- Understanding the needs and requirements of B2B users to sell them the best solution for them.
- Build meaningful customer relationships to generate leads with repeat purchases.
- Maintain brand visual and operational standards. 
- Capture and report relevant data on a daily basis and report this back to head office (e.g. stock levels and any pricing based issues).
- Responsible for training PC World staff in order to drive Samsung sales and build better product knowledge throughout the store.

Experience Consultant

Dixons Retail

- Achieving top sales for the weekend within the first week of working at £4000+.
- Keeping up to date with the latest technologies to enhance customer service therefore sales.
- Ensuring customer complaints are handled in the correct manner for a positive outcome.
- Providing demos for Apple, Microsoft, HP and Samsung products.
- Ability to identify customers’ needs, satisfy it and then close the sale.

Sales Advisor

Mothercare

Generating sales worth in excess of £30,000 over the course of a year (part time).

Dealing and communicating effectively with customers and their queries.

Specializing in the home and travel department, which was a very active role, based mainly on providing customers with a good experience and service to maximize sales.

Creating relationships rather than just a quick sale to generate repeat purchases.

Training new employees in order to allow them to work independently and effectively. 

Working under pressure during busy periods whilst still maintaining quality of service.

Customer Sales Advisor

The Tribal Company - Student Enterprise

•	Creating financial statements for the closing period of the business including the SoFP and income statement.
•	Strategic social media planning in order to gain an online following through various different social media websites in order to achieve a target of 500+ followers.
•	Conducting sales in a team and also individually to generate sufficient profit.
•	Creating informative presentations as a group and participating in presentations.

Social Media Strategist/IT Manager

8+ years experience building marketing campaigns for tech brands. 

Now building Adcrate.co - a performance ad agency. We've worked with leading brands across the US and UK.

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