Enstyle

A trend navigation platform for fashion brands:
→ Access real-time media, market, and consumer insights;
→ Pinpoint commercial opportunities ahead of production commitments;
→ Develop communication strategies that resonate with the consumer.
Sign up for early access: https://enstyle.ai/

Chief Marketing Officer

Cord Comms

We help tech startups and lifestyle brands develop their voice and build awareness. 
Our services include:
→ Positioning & branding
→ Strategic marketing
→ PR & media
→ Partnerships

Creative Director

Jumpstart

Freelance Interviewer – Marketing Stream

My Learning Hub

- Commercial success: Facilitated a 122% increase in sales.
- Organic lead generation: Diversified cold outreach with organic lead generation channels, bringing
75% of all demo bookings (2x increase compared to 2021).
- SEO and website update: Improved domain rating by 54% and daily impressions by 3.25x, managing
an SEO, link-building and copywriting team of 10 people.
- Brand awareness: Executed two thought leadership campaigns resulting in a total of 896 middle-of-
funnel sales leads; increased LinkedIn followers by 1.3x, page views by 8x, unique visitors by 8x, and
 custom button clicks by 15x. 
- Customer review collection: Drove 50+ positive client reviews to the G2 profile, getting 2x High
 Performer badges in all product categories and a 9x increase in traffic to the profile.
- Media recognition: Won Top LMS for Product Training and Microlearning 2022 by eLearning Industry; got featured on MarketingSherpa as a case study on SEO-first content strategy.

Marketing Manager

Antler

Joined Antler's 10-week accelerator program (UK10 cohort) with only a 4% selection rate to develop an AI-enabled product based on my proprietary go-to-market framework.

Entrepreneur

EP Advisory™

- Website SEO and CRO: Achieved a 5x increase in organic traffic, a 70% increase in online revenue and
30% more leads from organic and direct traffic channels by improving the website user experience.
- Project management: Managed a project team of 12 people, including graphic designers, UX/UI
designers, web developers, photographers, social media managers, and performance marketers.

-  Repositioning strategy: Led and executed a full-scope rebranding for EP Advisory, shifting its
positioning and value proposition from a consultancy into a digital platform; updating its brand
 architecture with the inclusion of a self-directed e-learning platform and a B2B proposition for
 employers in the product portfolio.

Brand & Marketing Manager

mindsupply

- Go-to-market strategy: Launched a brand from scratch, incl. the development of market positioning,
brand framework, proposition, verbal identity and direct-to-consumer user experience.
- Website development: Led identity design, web design, web development and UX implementation

Brand Strategist

protu

- Commercial success: Led a communication strategy that resulted in raising a pre-seed investment round.
- Go-to-market strategy: Studied the future of work, analysed user needs, and defined a differentiated
market positioning and value proposition; created a pitch deck, landing page, and comms.
- Product management: Defined the product strategy, key features and UX design, working closely with
technical, design and business teams to ensure the product was built in line with business priorities.
- Market adoption: Generated 400 user testers and attracted first-paying customers by leading the
development of a chatbot, based on a series of questions from 40+ psychological and cultural theories.

Product Marketing Manager

tea.agency

- Client management: Took responsibility for the client project management, from a project initiation and ideation to implementation, across multiple industries, including technology, professional services, luxury and non-profit.
- Project planning: Developed client project briefs, translating key objectives and business challenges into an appropriate work plan with detailed timelines and budgeting.
- Market research: Analysed industry trends, consumer behaviour and competitors, converting key findings into actionable insights.
- Strategy consulting: Carried out brand strategy development, including positioning, naming, architecture, central idea/platform, proposition, identity and experience, with further alignment and direction for design, web and UX implementation.
- Workshop design and facilitation: Designed and facilitated client workshops with co-creative exercises on positioning, identity and customer/employee experience, applying the results into strategic reports, brand guidelines and creative briefs.
- Business development: Performed daily tasks in business development, accounting and finance.

Projects include but are not limited to:
- Mercateo (Europe’s largest B2B procurement marketplace and platform): Developed strategy for a new business model and UK market entry; recommended a UX strategy for easier customer onboarding based on client workshops.

- Trelica (a UK-based SaaS management platform for enterprise clients): Developed a brand platform and a vision shared by the founders via co-creative workshops; set a brand and business direction for the founding team to grow from 0 to £1M ARR in 3 years.

Brand Strategist & Co-founder

Saffron Brand Consultants

• Supported the team with devising a strategic narrative and creating client and pitch presentations
• Conducted research for projects across charity, hospitality, retail, logistics and professional services sectors
• Analysed the brand agency market, competitors’ positioning and emerging trends in support for a new marketing strategy upon the company’s rebrand
• Developed an innovation toolkit for workshop exercises and strategic frameworks

Junior Strategist

With 10 years of experience across SaaS, AI/ML, deeptech, and e-commerce, I help startup founders translate their vision into tangible go-to-market results, including:
→ Product & content marketing that increased organic demo bookings from 30% to 75%
→ Positioning strategy that bootstrapped a new startup to £1.5M ARR in 3 years
→ Fundraising support for a successful pre-seed round of £150,000

I'm currently focused on leveraging AI for brand building and beyond:
→ Enstyle, a trend navigation platform for fashion brands: https://www.enstyle.ai/
→ Cord Comms, a communications agency for tech startups & lifestyle brands: http://www.cordcomms.co.uk/
→ 15-minute brand strategy tool: https://tally.so/r/wa99Wb (try for free!)

I'm also a startup and career mentor at Startup Wise Guys, EMERGE, Femme Palette, 20/20 Levels, and a visiting lecturer at the University of East Anglia. My insights on the use of AI, startup marketing, and tech career have been featured in The Drum, Marketing Week, The Independent, Metro.co.uk, TechRound, and MarketingSherpa.

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