JTI (Japan Tobacco International)

Digital Activation & Consumer Care Manager

Auchan Retail

Coordinating end-to-end eComm Customer Experience, boosting customer satisfaction, acquisition and recurrence indicators (NPS, CLV, Churn rate) by implementing strategic actions.
Leading and motivating a team of professionals.

🚀eComm Manager - Customer Experience and Analysis

WWF Romania

Led digital transformation, reshaped team and increased donor base by 50% through strategic fundraising campaigns.
Owned and optimized the entire fundraising ecosystem, identifying new channels for donor acquisition and retention.

🤝Individual Fundraising Manager & Digital Transformation Coordinator

Telekom Romania

Developed annual digital marketing plans, managed budgets and achieved outstanding online performance.
Drove B2C and B2B communication strategy (eSales & eServices: eBill, Recharge, MyAccount, Mobile App), acted as a digital lead for group HQ and excelled in e-mail marketing strategy.

📈 Sr. Digital Marketing Expert

Media Direction

🎯 Digital Strategic Planner

Republika.ro

📲 Sr. Account Manager

Ogilvy Interactive

Successfully coordinated, implemented, and evaluated digital campaigns for renowned brands.
Owned CRM platforms for brands' online communities and managed resources for projects.

Portfolio: Unilever | Nestle | Friesland | Petrom | Tuborg Green Fest 2009 | Cosmote

👥 Sr. Account Executive

Leadership Development Solutions

Knowledge Management Officer

Taplio

Alina Moldovan's Linkedin Analytics

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