ITW Contamination Control

- Led outbound digital marketing efforts for main markets: Germany, UK, France, India. EMEA
- Managed SEO for 3 brand websites
- Executed search engine advertising
- Oversaw website analytics and strategy
- Developed and posted online content (blog and Linkedin)
- Managed tradeshows and supported lead generation efforts
- Collaborated with teams for website updates
- Optimized website layouts
- Maintained accessible and indexed content
- Managed technical changes with external suppliers
- Developed and posted online content

Online Marketeer

Bugaboo

Affiliate:
- Managing affiliate partner relationships (UK, DE, FR, BENELUX, NORDICS, Australia, USA), including onboarding prospects, nurturing relationships with existing partners as well as actively recruiting new partners to the platform Awin.
- Keeping a great ongoing relationship with current partners and offering new ways to grow the partnerships.
- Creating and developing affiliate guidelines to advise clusters in Europe on the best strategy.
- Staying up to date on affiliate marketing trends to identify/implement new opportunities to enhance our performance.
- Analysing and reporting on publishers’ activity and performance, benchmark best practices, and monitor competitors’ affiliate campaigns and promotions.

SEO:

- Analysing campaign performance using tools such as Google Analytics, Google Data Studio, ContentKing, Google Console, Screamingfrog, Similarweb, and SEMrush.
- Supporting in all aspects of SEO including but not limited to keyword research, link building, analysis, and website auditing and developing recommendations from a content and technical perspective.
- Working with internal stakeholders to ensure SEO campaigns are reported on and results are communicated to relevant stakeholders.
- Co-ordinate and work with external consultants and agencies as required.
- Working closely with the local digital marketing managers and agencies to understand the relationship between SEO and PPC, and how they can work as one channel.
Digital Content Specialist, you are responsible for:
- Responsible for the digital execution of the content/campaign calendar, with a commercial mindset, managing copywrites and content team.
- Clear vision on content and how you serve our target groups in the different phases of the customer journey.

CRM
- Working closely with marketing and design to create high-performing campaigns 
- Creating and deploying email campaigns from our marketing automation platform (Marketing Cloud SalesForce)
- Building audiences for broadcast

Affiliate SEO Marketing Specialist

adidas

. Drive traffic, new consumers, and net sales via external platforms and partners to Reebok.com across Europe, via Partnerize (tool)
. Maintaining excellent, sustainable relationships with affiliates
. Manage and grow existing affiliate relationships through ongoing communication, mentoring, creatives promos, banner working closely with an external agency
. Oversee all affiliate campaigns (newsletter, social media, etc) to ensure their integrity and that they meet our standards
. Work on the day to day execution of the affiliate channel, in close collaboration with the local marketing teams
. Increase the cost-efficiency and maximize the contribution of partners
. Manage, optimize and scale existing key partnerships to grow these accounts significantly
. Engage, convince and set up new partners from various types and origins
. Ensure final output is KPI-driven, consumer-centric, and relevant across all European markets

Affiliate Marketing Specialist

Decathlon Brasil

• Implementation and Managing online campaigns through Google Ads, Google Display Network, Facebook(only managing), Instagram ads(only managing), and Waze, aiming an incremental and sustainable growth
o We increased revenue for online campaigns (YoY) by 63% and users by 60%
o Responsible for forecasting, an annual budget of €1.5M
o Achieve an average CTR of 10% of Google Ads Search Campaigns, ROI 6
o Achieve an average CTR of 2,11% for Google Shopping / Display / Remarketing Smart, ROI 5
o Managing a team of 1 person for paid campaigns, to conquer more drive-to-store users and 1 person for paid campaigns to increase online traffic and sales. Working Omnichannel sales.
o Managing take covers for the stores to increase branding awareness and offline visitors.

• Perform daily, weekly, and monthly performance analyses of online marketing campaigns
• Analyze, monitor, and improve SEO performance
o Assess and define main SEO improvements needed (content, link building, and technical factors)
o Conduct keyword analysis for 65 sports, creating a list of almost 2k keywords to
o be followed the position though Search Console and RankTracker
o Improve on-page SEO (e-commerce and blog´s pages)
o Increased in 30% organic, 44% of new users (YoY) (not considering the HP)

• Come up with experiment ideas and conduct A/B tests on website content to improve SEO and paid media, especially for Facebook and Instagram Ads.
• Work on link-building with the offline stores and local partners' websites and social media and giving lectures to Brazil and International Synergies about SEO and traffic (PanEU.)
• Work together with different teams as TI, BI, Stores, Directors.
• Work with tools such as screaming frog SEMrush, Moz, Google Analytics, Search Console, Keyowordtool.io.
• Working affiliation network together with an external company to improve our traffic and sales (Lomadee, Criteo)
o Achieve an average CTR of 2%, ROI 28

Online Marketing Manager

Experienced Digital Marketing Specialist with a demonstrated history of working in the e-commerce industry.

I have over 9 years of experience in SEO, 4 years in Affiliate Marketing (Lomadee, Adtraction, Awin, and Partnerize) and E-commerce acquisition, I am a results-driven individual with a passion for staying up to date with the latest SEO trends and implementing them to drive traffic and increase revenue. My experience in e-commerce acquisition has allowed me to understand the customer journey and how to optimize it for maximum conversion.

 I'm a team player who loves to take responsibility and make decisions and is not afraid to be held accountable.

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