AWSM Group

Alisa Weiner Strategic Marketing is AWSM. Product marketing / fractional marketing leadership for established and emerging brands.

Strategic Marketing Consultant

Uber

B2B go-to-market strategy and execution. Uber Eats, Uber Direct, Uber for Business

Strategic Marketing / Product Marketing (contract)

OpenTable

OpenTable serves restaurants of all sizes with innovative SaaS and marketing solutions. 

As VP Marketing, Alisa was responsible for accelerating B2B customer and revenue growth. Built a global team of 30 across product marketing, demand generation, content marketing, and event marketing.

VP of Marketing

Rocket Lawyer

Rocket Lawyer provides online legal documents and SaaS solutions to consumers and small businesses. 

As VP Marketing Alisa built a team of 15 marketers focused on product marketing, email lifecycle and digital marketing driving 100% growth in MRR, while reducing CAC by more than 30%.

Zvents

Zvents is a local search engine for live entertainment and “things to do”. Acquired by Ebay/Stubhub.

As SVP marketing and business operations Alisa was responsible for growing user engagement and monetization. Focused on demand generation (SEO/SEM) product positioning, sales enablement, customer research, and event listings (data acquisition). Successfully launched of a new advertising product for live event promoters. Early customers included LiveNation and AEG.

SVP Marketing & Business Operations

eBay Advertising

Shopping.com is now eBay Advertising. As VP and General Manager Alisa was responsible for $100M global P&L. Led a team of 40 across product marketing, ad sales, and product development to successfully drive visitor and revenue growth. Shopping.com, Dealtime, and Epinions.

Vice President & General Manager

Bella Pictures

Bella Pictures is the leading marketplace for wedding photography and videos.

Sr. Director, Product Marketing

Hotwire

Hotwire was a leading discount travel site, for flights, hotel rooms and rental cars that was acquired by IAC/Expedia in 2003.

Vice President, Consumer Experience

Levi Strauss & Co.

Launched LS&COs global ecommerce program. Responsible for Direct to Consumer online marketing and sales globally.

Sr. Director, E-Commerce

Product & Sourcing Manager

I'm passionate about technology that improves lives and livelihoods. Experienced go-to-market leader specializing in Marketplaces and B2B SaaS platforms. Proven track record building and leading full-stack marketing teams globally. Skilled in positioning, data-driven marketing, customer acquisition, integrated campaigns, and revenue growth across a variety of industries, including Hospitality, Retail, E-commerce, AgTech and FinTech.

Key skills and experiences:

Go-to-market strategy
Product marketing
Product led growth
Customer insights
Demand generation
Leadership and team building

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