Alison Bukowski, CCAP I's Linkedin Analytics

Alison's background is rooted in customer service and marketing within academia, non-profit, and corporate America. She prides herself on leading through empathy and truly putting the customer at the forefront to create an engaging, multi-dimensional customer experience that drives strong business value and results. She took 20+ years in marketing, customer success, and sales operations to pursue a new passion: an exclusive focus on the overall customer experience and how each component of the customer journey needs to be represented and reflected in business operations, decisions, and strategy. Alison advocates for putting customer-led growth at the helm of overall business strategy, leveraging the customer voice to create an engaging, multi-dimensional customer experience that drives strong business value and results (e.g., increased marketing-influenced revenue by 500% YOY, delivered 373% ROI from customer events, launched a customer advocacy program that generated over $250,000 of net new revenue in six months). Alison is also an award-winning marketer and speaker. Personally, Alison is a mother of two teenage daughters, two dogs, two cats, and several fish. Living in Minnesota, she is not a fan of hockey or ice fishing, so winter months are spent baking, cooking, playing card/board games. For the other three months of the year, she loves hiking, exploring, and road trips without planned destinations. Alison values empathy, curiosity, and integrity more than anything; as her favorite musical artist Tom Petty said, "Think of me what you will, I've got a little space to fill."